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Shri Kartikeya Pharma - Senior Manager / Manager - Marketing

Shri Kartikeya Pharma - Senior Manager / Manager - Marketing

SHRI KARTIKEYA PHARMAHyderabad, India
1 day ago
Job description

the Company :

Shri Kartikeya Pharma is one of Indias leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.

Department : Marketing

Title : Senior Manager / Manager- 8-15 years of total experience in Marketing, Product Management, or Brand Management.

  • Minimum 5-7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry.
  • Proven experience handling B2B and / or B2C nutraceutical brands, ingredient marketing, or finished formulations.
  • Exposure to global markets (US / EU / APAC) is preferred for companies dealing with exports.
  • Experience in managing cross-functional teams, agency partners, and external As per the Market Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No : 45, Jubilee Hills, Deliverables :

1. Marketing Strategy & Execution :

  • Ability to build brand strategy, go-to-market plans, and annual marketing calendars.
  • Strong experience in digital marketing, performance campaigns, SEO / SEM, email marketing, and social media planning.
  • Expertise in product positioning, competitive analysis, and market segmentation.
  • 2. Product & Portfolio Management :

  • End-to-end experience in new product development (NPD) from concept to launch.
  • Knowledge of nutraceutical ingredients, formulations, claims, and regulatory requirements (FSSAI, US FDA, EFSA preferred).
  • Capability to manage product lifecycle, pricing, and value proposition.
  • 3. Market Research & Insights :

  • Skilled in identifying market trends, consumer insights, competitor benchmarking, and demand
  • forecasting.

  • Ability to prepare marketing dashboards using data analytics tools.
  • 4. Commercial & Business Skills :

  • Strong understanding of P&L management, budgeting, ROI tracking, and business forecasting.
  • Ability to support sales teams with marketing collaterals, training, and promotional strategies.
  • 5. Communication & Leadership :

  • Excellent skills in brand storytelling, content development, and technical content marketing (for ingredients).
  • Capability to lead high-performing teams, manage agencies, and coordinate with R&D, QA, Production, and BD.
  • Strong presentation skills for customer meetings, product demos, and exhibitions.
  • 6. Industry-Specific Skills :

  • Exposure to nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods.
  • Understanding of claims substantiation, clinical studies, and documentation required for marketing.
  • (ref : iimjobs.com)

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