At ASBL, we’re more than just builders we’re creators of exceptional living experiences. With a legacy spanning over three decades through Ashoka Builders, we launched in 2017 to redefine what home truly means. Every home we craft is a masterpiece of thoughtful design, innovation, and unparalleled quality. Led by our visionary CEO, Ajitesh Korupolu, we’re on a mission to break the mold in residential real estate. We prioritize YOU our customers at every step, offering not just houses but transformative living spaces.
What Makes This Role Exciting?
- Lead the full marketing-to-sales system for one of India’s most tech-driven real estate brands.
- Convert brand demand, digital funnels, and on-ground sales into measurable, scalable systems.
- Build attribution-driven models that tie every rupee spent to real outcomes.
- High-ownership IC role — collaborate deeply with marketing, digital, and sales teams to drive growth.
- Shape the future of real-estate demand generation & sales efficiency through technology, data, and product thinking.
You will be the go to person for
Owning ASBL’s entire sales & marketing funnel — from channel spend to site visits andconversions.Designing and optimizing systems that make every lead, campaign, and rupee measurable,predictable, and repeatable.Building and refining CRM, lead management, funnel design, attribution, and reporting systems.Partnering with digital, brand, and sales teams to align demand gen with conversion excellence.Running experiments for audience, creatives, channels, and onsite conversion levers.Ensuring data integrity, pipeline visibility, and decision-grade analytics across teams.Working with engineering / digital teams to build automation, dashboards, and reporting loops.Identifying drop-off points and improving velocity, qualification, and conversion rates across thefunnel.Bringing modern growth frameworks to real-estate GTM and sales ops.Are You the One We Need?
Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).Experience That Counts :
6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C revenue-funnel environments .Why You’ll Love Working Here :
Growth Galore : Unlock professional growth with mentorship, cutting-edge training, and clear careerpaths.Culture That Cares : Thrive in an environment that celebrates collaboration, innovation, andindividuality.Perks to Perk You Up : Competitive pay, unique benefits, and meaningful work that directly impactslives.Make a Difference : Be part of something bigger—creating homes that change the way people liveand dream.Qualifications That Shine :
Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).Experience That Counts :
6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2Crevenue-funnel environments .Skills That Set You Apart :
Strong understanding of CRM systems, sales funnels, attribution, and marketing automationData-driven decision maker with an operational and systems-thinking mindsetHands-on experience shaping demand funnels and conversion playbooksAbility to work across growth, marketing, and sales functionsComfort with dashboards, analytics, spend efficiency, and funnel metricsAbility to convert on-ground sales behaviours into structured, tech-enabled workflowsStrong communication and cross-functional collaborationThe Cherry on Top :
Experience in high-ticket B2CFamiliarity with attribution platforms, CDPs, marketing automation, or sales enablement toolsTrack record of improving CAC, SQL→closure rates, or marketing-to-revenue velocityBenefits & Perks – Because Your Well-Being Matters
Purpose-Led Culture – Join a company where values come first : One Team, Growth Mindset.Time to Recharge – 30 days of leave every year (12 earned, 12 sick, 6 casual) so you can balance work and life.Celebrating Together – 16 general holidays + 2 optional holidays annually.Comprehensive Health Cover – Group Mediclaim insurance of ₹5,00,000 for you, your spouse, and up to 2 children.Extra Security – Personal Accident Insurance for peace of mind.We believe happy, healthy teammates do their best work — and we’re committed to supporting you every step of the way.
