Senior Brand Strategist

Role : Senior Brand Strategist

Location : Bangalore

Agency : Havas Worldwide

Job Profile : -

We are seeking a highly experienced Brand Strategist with 10+ years of expertise in brand building, marketing strategy, and consumer insights. The ideal candidate will be responsible for defining brand positioning, guiding market research, shaping brand identity, and developing comprehensive marketing and communication strategies. This role will require a strong strategic mindset, creativity, and proven experience in managing large-scale brand initiatives.

Key Responsibilities :

• Lead brand positioning and gather feedback from the market and analyze consumer behavior to define our company's positioning
• Develop and implement differentiation strategies
• Create guidelines that define the brand voice both online and offline (including terminology and slogans)
• Conduct in-depth competitive research to identify opportunities, threats, strengths, and weaknesses.
• Design and oversee promotional campaigns for product launches and new market entry.
• Develop marketing and communication strategies aligned with business goals.
• Evaluate the effectiveness of advertising and marketing campaigns, recommending data-driven improvements.
• Act as a brand custodian while managing strategic accounts and high-impact projects.
• Mentor and guide cross-functional teams in aligning with brand strategy.

Requirements :

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals : Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX / UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.

As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

For more information, visit https : / / in.havas.com / & follow @HavasCreativeIN on social media.

Show more

Show less

Skills Required

Competitive Analysis, market segmentation , Consumer Insights, Marketing Strategy, Brand Building