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Digital Marketing Specialist
Embee SoftwareGurugram, Haryana, India11 hours ago
Job descriptionOwn CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred). Track funnel KPIs (MQL / SQL / Conversion rates); develop dashboards; present campaign analytics to leadership. Validate and tag leads; serve as CRM admin for lead hygiene and process optimization. Manage B2B social profiles (, Facebook, Instagram, etc.) and maintain an aligned content calendar. Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights. Release, repurpose, and optimize social content for maximum reach and audience engagement. Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene. Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages. Partner with design / content teams to optimize UI / UX, conversion flows, and tagging. Conduct keyword, backlink, and competitor research; implement on-page / off-page SEO. Use SEMrush, Ahrefs, and Search Console to validate organic performance. Collaborate to publish blogs, use cases, and service pages for targeted search visibility. Bachelor's / Master’s degree in Marketing, Mass Communication, Digital Media, or related field. 5+ years' B2B digital marketing experience : campaign execution, CRM-based lead workflow, CMS management (WordPress), SEO, paid campaign analytics. Proficiency with Google Analytics 4, Google Ads, Campaign Manager, SEMrush / Ahrefs, Search Console, CRM tools. Exceptional communication and analytical skills; hands-on project management. Certifications : Google Ads, Google Analytics, HubSpot. Experience with ABM tools / platforms and campaign orchestration. Basic HTML / CSS and design editing (Canva, Adobe). Prior exposure to IT services, consulting, or B2B SaaS a strong plus. Strategic mindset balanced with tactical delivery; adaptable, detail-oriented, data-driven. Excellent communicator—both internally (across cross-functional teams) and externally (customer-facing content, campaigns). Persistent, creative problem-solver and continuous learner.
Job Title : Assistant Manager – Digital Marketing
Location : Gurugram, India (In-Office)
Reports To : Marketing Manager
Experience : 5+ years
Role Overview
A performance-driven digital marketing leader to execute lead generation campaigns, drive Account-Based Marketing (ABM), manage CRM-based lead workflows, and optimize digital channels for pipeline growth. This role demands a blend of analytics, creativity, and campaign orchestration expertise with strong collaboration across sales, content, and design teams. The executive will champion ABM strategy and end-to-end social, paid, and organic campaigns with robust reporting and optimization.
Key Responsibilities
Digital Campaigns & Lead Generation
- Plan and execute performance-driven B2B campaigns over Google Ads, , Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.
- Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.
- Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.
- A / B test creatives, CTAs, landing pages; manage end-to-end ad operations.
Lead Management & CRM Administration
Social Media & Content Promotion
Website & Landing Page Management
SEO & Performance Optimization
Required Skills & Qualifications
Preferred Qualifications
Ideal Traits
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Digital Marketing Specialist • Gurugram, Haryana, India
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