▷ (10 / 10 / 2025) Retention & Growth Marketing Specialist

About Yulu

Yulu is India’s leading shared micro-mobility platform, revolutionizing urban transportation through smart, sustainable, and electric-first mobility solutions. With a rapidly growing fleet of tech-enabled electric two-wheelers and a robust battery-swapping infrastructure, Yulu makes last-mile commutes not only efficient but also planet-friendly.

Our IoT-driven platform and smart electric vehicles are helping cities reduce traffic congestion and carbon emissions while empowering millions with affordable and reliable transportation.

Backed by industry giants like Bajaj Auto and Magna International, Yulu operates at the intersection of mobility, technology, and sustainability. Our mission is to reduce congestion, cut emissions, and transform how India moves — one ride at a time.

With millions of rides completed, thousands of EVs on the road, and a rapidly expanding footprint, we’re not just building EVs — we’re building the future of urban mobility in India.

Learn more : www.yulu.bike

Role Summary

Yulu has grown its user base over 3X in the last 24 months. The aim is to grow 2X in the next 12 months. We're looking for a Retention & Growth Marketing Specialist to lead our efforts in customer retention & winbacks on digital, through smart engagement and CRM strategies.

You’ll be responsible for designing and executing full-funnel user journeys (via MoEngage or similar tools), managing voice-led telesales & surveys, working with Product to drive new feature adoption, and run performance marketing campaigns. Natural flair & fluency with data is critical - you should be able to connect, clean, analyse and interpret data from multiple sources (GA4, AppsFlyer, Metabase, SQL, internal dashboards) and turn them into actionable campaigns and insights

This is a full-time role based in Bangalore, suited for professionals with 3–5 years of experience, offering an exciting opportunity to drive impactful retention and growth initiatives.

Key Responsibilities

Retention & Reactivation (Core Focus)

• Design and run multi-touch CRM campaigns to improve user retention, reduce churn and drive winbacks through reengagement
• Smart user segmentation based on deep behavioural understanding built through data analysis and on-ground insights
• Plan & execute campaigns to achieve success metrics of outcomes & costs by continuous testing and optimizing campaigns - messages, creatives, channels etc.
• Define & own campaign outcomes by proactive actions, experimentation & optimization, and creating dashboards & reports to tracking and align stakeholders
• Work with Data and Product teams to build triggers, dashboards, and user insights
• Explore new tools to reach customers more effectively & efficiently

Data Analysis & Orchestration (Core Focus)

Telesales Channel Management

Product Marketing Support (Basic)

Performance Marketing (Basic)

Requirements :

Nice to Have