Senior Growth Marketing (eComm)

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for

3M+ Kirana retailers .

You’ll

own orders & GMV :

channel user intent across segments and surfaces , decide

what shows where & when

on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a

business seat

with real P&L impact, not a campaign-ops role.

What you’ll lead

On-app Merchandising :

Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.

Intent → Conversion :

Orchestrate traffic to

high-intent entry points ; fix friction with Product / Ops so demand actually lands.

Habit Loops & Cohorts :

Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.

Surface Experiments (“poppers” etc.) :

Systematically test placements, copy, and triggers with holdouts; scale only what clears

payback / CM .

Offers with Economics :

• Run cart thresholds, bundles, trials / sampling and recovery plays within guardrails;

influence

assortment / pricing via market intel.

Structured, end-to-end growth :

Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a

growth pod

(CRM specialist, growth analyst, Calling TL) with tight partnerships across

Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

E-commerce native (3–5 yrs) :

You’ve grown orders / GMV in a marketplace / B2B commerce setting (beyond channel ops).

Opportunity sizing & problem discovery :

Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work.

Product sense + experimentation depth :

You’ve shipped flow / placement changes that moved conversion; A / Bs with

holdouts / MDE / power

and crisp readouts.

Analytical to the bone :

SQL or advanced Excel; cohort / retention math; ROI / payback modeling; trustworthy dashboards.

Program & stakeholder management :

Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.

Context : Comfortable in

Hindi / Hinglish ; intuition for Tier-2 / 3 buyer behaviour.

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3),

incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders