Marketing Specialist - GTM & Growth

About Packt

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

For more details, visit  www.packtpub.com .

Role Overview

As the Marketing Specialist, your mandate is to take Packt’s new  events + newsletter  business from strong market signal to scalable traction in one of our verticals —  Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs.  You’ll define and execute the full-funnel strategy that reaches the right  tech pros  and converts them into  event attendees  (primary revenue) and  newsletter subscribers  (a durable, monetisable audience).

Our growth theory is simple : tech pros buy on peer recommendation. Practitioners trust respected authors, creators, and community operators more than brands or ads. Your job is to operationalise that — building repeatable outreach systems, partnerships, and creator / community deals that drive  net-new discovery, owned list growth , and  profitable seat sales .

You’ll be the operational lead across GTM execution, partner distribution, analytics, and light paid experiments. This role suits someone who thrives in 0→1 and 1→N phases and wants to shape the new playbook.

What You’ll Do :

Go-to-Market Execution

• Own and execute GTM for vertical-specific  paid events  (workshops, bootcamps, conferences) and companion  newsletters .
• Plan and publish high-signal promo / content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.
• Build and manage  partner distribution : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube / Twitch).
• Structure  rev-share / list-share  deals, newsletter swaps, co-hosted streams, and “bring-a-friend” / teams bundles to maximise  net-new  reach and profitable conversions.
• Run  small, disciplined  paid boosts / retargeting only where it compounds partner traction and preserves margins.
• Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner.

AI-Enabled Marketing Ops

Growth Analytics & Optimization

Content & Distribution

Community & Contributor Engagement

Who You Are

This role is for a strategic doer — someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content — you're driving traction.

Experience & Skills You Bring

You’ve done the hard yards in growth, GTM, or brand marketing roles — and can point to real traction and impact.

How You Think & Work

You move with urgency but think long-term. You value clarity over volume and treat content as a product.

Bonus Experience

What We Offer

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by :

We focus on the full employee experience. We seek to achieve this by :

Benefits :

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

Salary Range - INR 80K-160K fixed pay per month (skills and / or experience dependent)

Disclaimer : Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.