Marketing Automation- Drift

Key Responsibilities :

• Utilize Drift to design, implement, and manage conversational marketing strategies, including chatbots, live chat flows, and Drift playbooks to drive demand generation and enhance the customer experience.
• Develop and execute WhatsApp and SMS marketing campaigns, integrating them into the overall marketing strategy to engage leads and drive conversions effectively.
• Build, execute, and monitor key demand generation programs, such as email campaigns, webinar initiatives, engagement programs, and live event campaigns.
• Strategize, execute, and maintain marketing automation processes, including :
• Chatbot flows and conversation sequences
• Email, WhatsApp, and SMS campaigns
• Landing pages, forms, and lead capture mechanisms
• List and data management to ensure accuracy and segmentation quality
• Collaborate on strategies that support the buyer journey, including demand generation and pipeline acceleration efforts.
• Ensure the integrity of data within Drift and other marketing automation tools by performing regular maintenance, ensuring hygiene, and optimizing segmentation and targeting practices.
• Implement best practices in marketing automation, including comprehensive testing of programs before deployment.
• Develop and maintain marketing performance reports, dashboards, and analytics to measure program effectiveness, conversions, and attribution.
• Stay compliant with GDPR, CASL, CAN-SPAM, and other email, SMS, and data privacy regulations.

Qualifications :

Role :   Copywriter

Industry Type :   IT Services & Consulting

Department :   Marketing & Communication

Employment Type :   Full Time, Permanent

Role Category :   Advertising & Creative

Education

UG :   Any Graduate

PG :   Any Postgraduate

Skills Required

Data Privacy, Salesforce, Email Marketing, Automation Tools, Marketing Automation, Sms, Digital Marketing, Marketing Strategy, Analytics