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Marketing Automation Manager

Marketing Automation Manager

CodingalDelhi, India
1 day ago
Job description

Codingal (www.codingal.com) is the global leader in online AI & coding education for kids and teens. We offer live, interactive classes led by expert instructors, empowering students to build apps, games, websites, and AI-powered projects.

Our mission is to help kids fall in love with technology, communication, and creativity - preparing them to become future-ready innovators, entrepreneurs, and leaders. With a curriculum accredited by STEM.org and aligned with global K-12 frameworks, we deliver personalized learning through 1 : 1 and small-group live classes.

Trusted by over 1 million students worldwide and backed by Y Combinator, Rebright Partners, and top angel investors, Codingal is rated 4.9 / 5 by students and has an NPS of 86, making it the most loved platform for coding and AI education.

Role Overview :

We are hiring a Marketing Automation Manager to lead execution and optimization of our funnel communications across email, WhatsApp, and SMS. You will be responsible for building customer journeys, deploying campaigns, and ensuring our leads and customers receive the right message at the right time.

This role is execution-heavy but comes with end-to-end ownership of automation flows and a clear growth path into Lifecycle Marketing leadership.

Key Responsibilities :

  • Automation Ownership : Build, deploy, and optimize automated campaigns across email, WhatsApp, and SMS using in-house tools, Sendgrid, Leadsquared, and relevant tools.
  • Customer Journeys : Design lifecycle journeys that nurture trials, improve conversions, and increase retention.
  • Segmentation & Personalization : Create audience segments based on lead source, student behavior, and purchase history.
  • Testing & Optimization : Run A / B tests on subject lines, creatives, timing, and channels to improve campaign performance.
  • Performance Tracking : Monitor KPIs like open rates, CTRs, conversions, and churn reduction; share actionable insights with the Growth team.
  • Compliance & Best Practices : Maintain strong email deliverability, and ensure WhatsApp / SMS campaigns follow regulations.
  • Collaboration : Work closely with Growth, Sales, and Product teams to align campaigns with offers, promotions, and student journeys.

Requirements :

  • 3–6 years of experience in marketing automation, CRM, or lifecycle marketing in a B2C environment (EdTech, e-commerce, fintech, or consumer internet preferred).
  • Hands-on expertise with marketing automation platforms (MoEngage, Clevertap, WebEngage, Braze, or equivalent).
  • Strong grasp of email marketing, WhatsApp Business API, and SMS campaigns.
  • Analytical skills with experience in A / B testing and funnel optimization.
  • Proactive, detail-oriented, and comfortable managing multiple campaigns simultaneously.

    • What We Offer :

  • Competitive salary : ₹8L–10L fixed + ESOPs.
  • Meaningful stock options with long-term wealth creation potential.
  • Opportunity to own and scale marketing automation at a YC-backed, fast-growing EdTech company.
  • A mission-driven culture where your work impacts 1M+ learners worldwide.
  • Free lunch + dinner at our Bangalore HQ.

    • Location : HSR Layout, Bangalore

    Join us to inspire the next generation of confident speakers, writers, and leaders - just as we’ve done in coding and AI education.

    Apply now!

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