Assistant Manager Luxury Customer Marketing

Job Title : Assistant Manager- Luxury Customer Marketing

About the Function : Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role :

Level : L6A- Assistant Manager

Reports to : Senior Manager- Luxury Customer & Advocacy Manager

Customer Activation Marketing Job Family Description :

Roles in this job family develop and execute activation plans which influence consumer behavior. They deeply understand the customer journey, their personas, and are able to identify methods to actively engage them in Diageo’s products to increase the likelihood of purchase across a range of channels.

Role Responsibilities :

• To enable local sales teams to drive off takes through our New Luxury category (Reserve & Craft) by appropriate Strategies & TTL activities.
• To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate strategies & TTL activities.
• Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth.
• Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. Ensure periodic M&E in place for each such activation
• Would need to have excellent stakeholder management and work closely with TLs and KAMs to ensure on-ground follow through of activations.
• Ensure accurate documentation, supervision and monitoring of bills, POs, GRAs, PR-Ensure accurate spend of budgets at the state level.
• Plan and execute POSMs, Display Units, shelf shares for branding contract and get required sign -off for PO payments, Co-ordinate with vendors to oversee execution in the state.
• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
• Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement
• To excel in developing strategies, one must master numerical analysis, advanced excel functions, and effective PowerPoint skills.
• Analysts are individual contributors
• Requires conceptual knowledge in own area of expertise; develops practical experience
• Understands key business drivers; uses this understanding to accomplish own work
• No supervisory responsibilities but may provide guidance to new analysts / associates
• Solves standard problems by identifying solutions based on standard practices
• Impacts quality of own work; works within guidelines and policies
• Explains information to others in straightforward situations

Flexible Working Statement : Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement :

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.