Retention Marketing - Senior Executive / Assistant Manager - CLM

Role Overview :

Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.

Key Responsibilities :

CLM Strategy & Execution

• Design and implement brand / category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
• Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
• Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
• Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.

Reporting & Analysis

Stakeholder Management

Process Excellence & Innovation

Qualification, Experience & Skills Required :