Content Strategist

GrowExx is seeking a Content Strategist , who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team.

Key Responsibilities

• Develop and implement a comprehensive content strategy across digital platforms.
• Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.
• Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.
• Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.
• Manage content calendars, ensuring timely delivery of high-quality, engaging content.
• Analyze content performance metrics and optimize strategies based on insights.
• Coordinate the creation of blogs, case studies, newsletters, and promotional materials.
• Ensure content is SEO-optimized and adheres to best practices in digital marketing.
• Oversee copywriting for websites, landing pages, and paid campaigns.
• To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.
• Maintain writing guidelines and best practices to guide the creation of quality communications.
• Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.
• Work with design team for layout / design of content as and when required.

Key Skills

Education and Experience

Analytical and Personal skills

Skills Required

Content Strategy, Copywriting, Competitor Analysis, Keyword Research, Digital Marketing, Seo