CBS - BMC - Brand and Marketing - Marketing Automation - Senior Associate

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The opportunity

We are seeking a Marketing Automation and Martech Senior Associate who will be responsible for executing activities within the Switzerland Brand, Marketing & Communications (BMC) department. This individual will support projects involving the end-to-end tactical execution of campaigns, process improvements, and educating users on campaign best practices. Furthermore, the successful candidate will assist the Switzerland Marketing Automation and Martech Lead in various marketing technology integration projects, demonstrating a strong interest in marketing technology, data management and analytics.

Your Key Responsibilities

• Execute Marketing Automation campaigns of varying complexities and sizes, ensuring alignment with strategic objectives.
• Support email marketing campaigns, with a strong emphasis on Marketo expertise.
• Coordinate and liaise with stakeholders to ensure all relevant content, assets, and target audience parameters are gathered for effective campaign execution.
• Provide project support to all marketing technology team members throughout various stages of projects, including testing use cases.
• Regularly report to key stakeholders on the performance of marketing automation campaigns, providing data-backed suggestions for improvement.
• Assist the Marketing Automation and Martech Lead in various integration projects, such as Marketo – Lens – CRM Dynamics data synchronization (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc., ensuring seamless data flow and user experience.
• Develop and maintain comprehensive documentation for Marketing technology processes, integrations, and best practices.
• Act as a brand champion, ensuring that all external campaigns and experiences align with the firm's brand and business strategy while adhering to risk and quality safeguards set by EY.
• Collaborate with stakeholders to achieve organizational objectives and project goals.

Skills And Attributes For Success

To qualify for the role, you must have

Ideally, you'll also have

Technologies and Tools

What We Look For

What We Offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Skills Required

Scripting, Marketing Automation, Css, Data Management, Marketo, Troubleshooting, Html, Analytics