IOWeb3 - Manager - Performance Marketing

Key Responsibilities :

Campaign Strategy and Execution :

• Develop and implement data-driven performance marketing strategies to promote skincare products across digital platforms, including Google Ads, Facebook, Instagram.
• Design and manage campaigns focused on key metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates for skincare products, treatment services, and promotions.
• Allocate budgets efficiently across various channels, ensuring the maximum impact of marketing spend to generate product sales and brand visibility.

Paid Media Management :

Performance Analysis and Reporting :

Conversion Rate Optimization (CRO) :

Budget Management and Forecasting :

Cross-Functional Collaboration :

(ref : iimjobs.com)