Manager - Marketing - HORECA

JOB PURPOSE :

The role holder will be responsible for the strategic management and expansion of the HoReCa (Hotel, Restaurant, and Café) network at a national level. They will devise and implement a robust channel blueprint that caters to current business needs while aligning with the aggressive growth and expansion plans of the organization.

The incumbent will develop strategies that account for regional complexities, market dynamics, and the organizations long-term business goals. They will be responsible for defining and implementing operational norms, conducting regular performance evaluations, and instituting corrective measures to maintain a high-performing, engaged, and committed network of channel partners across the country.

This role requires staying constantly updated on market trends, competitive intelligence, and customer needs to ensure relevance and competitiveness. A high-impact performer in this position will demonstrate proactive leadership, innovative thinking, and operational excellence to drive both organic and inorganic growth, while consistently evaluating and optimizing the channels numeric and weighted reach strategies.

Minimum Experience :

• Minimum of 6 / 7 years of experience out of which :
• HoReCa / Key Account Management role in a fast-paced company for about 3 years & a prior channel sales experience of about 3 years.(Important)
• Alco-Bev Industry is more preferable
• Should have experience across multiple geographies

(ref : iimjobs.com)