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Performance Marketing Manager

Performance Marketing Manager

21 genXKolkata, India
30+ days ago
Job description

1. Paid Media Strategy & Execution

  • Develop, implement, and optimize paid marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
  • Plan and manage monthly budgets to achieve ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) targets.
  • Create and execute A / B tests for creatives, audiences, and landing pages to continuously improve conversion rates.

2. Performance Analytics & Reporting

  • Track, measure, and analyze campaign performance using GA4, Meta Ads Manager, and other analytics tools.
  • Prepare weekly, monthly, and campaign-level performance reports with actionable insights.
  • Analyze customer journey metrics (impressions, clicks, add-to-cart, purchases) and suggest optimization strategies.

    • 3. Funnel & Conversion Rate Optimization (CRO)

  • Identify bottlenecks in the marketing funnel and propose solutions to increase lead-to-sale conversion rates.
  • Work closely with design and tech teams to improve landing page performance (speed, UI / UX, messaging alignment).
  • Optimize remarketing strategies to boost repeat purchases and customer lifetime value.

    • 4. Promotion & Campaign Planning

  • Plan and execute strategic campaigns around key brand moments (e.g., 21on21 Sale, festivals, professional days).
  • Collaborate with content and creative teams to design high-performing ad creatives and messaging that align with 21GenX's premium, aspirational tone.
  • Suggest new offers, hooks, and FOMO-driven ideas to improve campaign impact.

    • 5. Audience Segmentation & Targeting

  • Develop detailed audience personas and segmentations based on behavioral data (e.g., working professionals, design enthusiasts, tech lovers).
  • Refine targeting strategies to improve acquisition quality and minimize wastage.
  • Explore new channels (e.g., influencer collaborations, affiliate marketing) to reach niche segments.

    • 6. Collaboration & Stakeholder Management

  • Work cross-functionally with merchandising, content, creative, and tech teams to ensure brand and performance goals are aligned.
  • Coordinate with external agencies or freelance partners when needed for campaign execution.
  • Regularly update management on progress, challenges, and upcoming opportunities.

    • 7. Marketing Automation & Tools

  • Utilize marketing automation tools (e.g., CleverTap, email marketing platforms) to design effective retargeting and loyalty campaigns.
  • Set up and maintain pixel tracking, UTM tagging, and attribution models for accurate data measurement.

    • Key KPIs to Monitor

  • ROAS (overall and by channel)
  • CAC vs. target
  • Conversion rate (ad click to purchase)
  • Cost per lead and cost per purchase
  • Customer retention and repeat purchase rates
  • Campaign ROI and revenue contribution
  • Website traffic growth and quality (session duration, bounce rate)

    • (ref : iimjobs.com)

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