JD : About the Role :
We are seeking a dynamic and results-driven Marketing Manager to lead marketing initiatives for our automotive division. The ideal candidate will have a strong understanding of the automotive market, customer behavior, and digital marketing strategies to drive brand growth and sales.
Key Develop and execute comprehensive marketing strategies to promote automotive products and services.
- Plan and manage marketing campaigns across digital, print, events, and dealer engagement platforms.
- Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.
- Collaborate with sales, product, and dealer teams to align marketing efforts with business goals.
- Manage advertising budgets and ensure cost-effective campaign execution.
- Oversee content creation, including promotional materials, social media, and website content.
- Track and analyze marketing campaign performance using relevant metrics and tools; provide actionable insights.
- Build and maintain strong relationships with media agencies, vendors, and key stakeholders.
- Organize and participate in automotive trade shows, product launches, and customer events.
Qualifications & Skills :
Bachelors degree in Marketing, Business, or related field; MBA preferred.Minimum 2 years of marketing experience in the automotive or related industry.Strong knowledge of automotive products, market trends, and customer segments.Proficient in digital marketing tools, SEO, SEM, social media management, and analytics.Excellent communication, project management, and leadership skills.(ref : iimjobs.com)