Social Media Marketing Specialist

Location : MumbaiSeniority Level : AssociateIndustry : Financial Services / FintechEmployment Type : Full-timeAbout Lorien FinanceLorien Finance is India’s fastest-growing platform for education loans for study abroad. We’re on a mission to make education financing simple, transparent, and accessible. By combining smart technology with personal guidance, we help students secure the right loan to pursue their global education dreams. As we scale, we’re looking for a creative, social media–savvy storyteller to join our team and take our brand presence to the next level.Job SummaryThe Social Media Specialist will be responsible for building, managing, and growing Lorien Finance’s presence across Instagram, LinkedIn, YouTube, and emerging platforms. This role is perfect for someone who lives and breathes digital content — from trends and reels to storytelling and community engagement. You’ll ideate campaigns, execute them end-to-end, and track performance to ensure our content connects with students, partners, and the wider community.Key ResponsibilitiesContent Creation & CampaignsIdeate and produce engaging posts, reels, and stories tailored for each platform.Plan and execute social media campaigns to drive awareness and engagement.Collaborate with design and content teams to deliver high-performing creatives.Trend Spotting & StorytellingStay updated on latest social media trends, hashtags, and formats.Experiment with new content ideas to keep the brand relevant and engaging.Create narratives that connect with student aspirations and journeys.Community EngagementManage and respond to interactions across platforms.Work on influencer outreach and student engagement initiatives.Support online campaigns that build community trust and relatability.Analytics & OptimizationTrack performance across platforms using insights and analytics tools.Suggest and implement improvements to maximize reach and engagement.Qualifications0–2 years of experience in social media, content creation, or digital marketing.Hands-on knowledge of Instagram, YouTube Shorts, and LinkedIn.Familiarity with design / video tools like Canva, CapCut, or InShot.Excellent written and visual communication skills.Experience with student communities, study abroad, or fintech is a plus.SkillsCreative thinker with a strong sense of digital storytelling.Ability to spot trends and translate them into engaging content.Strong organizational and time management skills.Self-starter with the ability to work independently and in a team.Personal AttributesEnergetic and adaptable with a passion for digital culture.Curious, experimental, and open to learning new tools and formats.Strong interpersonal skills for collaboration and community building.