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Social Media Manager
Kritarra JewelsMumbai, Maharashtra, India2 days ago
Job descriptionProduce relevant content : high-quality photography, lifestyle imagery, short-form video, elegant graphics, and captivating story formats. Ensure consistent brand voice and aesthetic across all communications, conveying exclusivity, sophistication, and heritage. Cultivate and engage a loyal, aspirational online community; respond artfully to comments and inquiries, to reflect the brand’s polished persona Identify and collaborate with influencers, celebrities, or stylists for an authentic and impactful partnership Track, analyze, and report on engagement, reach, conversion metrics, and campaign performance to continually refine strategy Stay abreast of luxury branding trends and social platform evolutions; proactively incorporate emerging formats, storytelling styles (e.g., Reels, TikTok), and engagement tools. Experience : 3 to 7+ years as Social Media Manager, preferably with luxury, fashion, jewellery, or heritage brands Education : Degree in Marketing, Communications, or a creative discipline; credentials from institutions like NIFT or NID are a plus Platform Proficiency : Skilled with Instagram, Facebook, Pinterest, YouTube; adept in tools like Meta Business Suite, Hootsuite, Canva, Adobe Suite Analytical Tools : Comfortable with Google Analytics, social ads managers, SEO tools, and content performance dashboards Creative Skills : Strong visual storytelling sensibility; attention to elegance, narrative, and detail Soft Skills : Excellent communicator, organized, able to multitask, and aligned with luxury clientele sensibilities
Role Overview
We're seeking a creative, strategic, and detail-oriented Social Media Manager to elevate our digital presence. This role involves managing all aspects of social media—strategy, content, engagement, influencer marketing, and analytics—with a focus on reinforcing our luxury positioning and engaging our high-end audience.
Responsibilities
Strategy & Campaigns
- Develop and execute a sophisticated social media strategy that aligns with brand objectives and elite consumer expectations; oversee platforms such as Instagram, Pinterest, Facebook etc
- Design and implement campaigns—from seasonal and new launches
Content Creation & Aesthetics
Community Building & Influencer Collaboration
Performance & Analytics
Trendspotting & Innovation
Qualifications
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Social Media Manager • Mumbai, Maharashtra, India
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