Senior Social Media Manager

About the Role

We’re looking for a Senior Social Media Manager who not only knows Instagram inside out but can also bring creative campaigns to life through content planning, on-ground shoots, and smart storytelling. This role is equal parts strategy, creativity, and execution.

Key Responsibilities

• Own the brand’s Instagram strategy and execution, from content calendars to performance tracking.
• Plan, coordinate, and conduct photo and video shoots, working with photographers, videographers, and creative teams to get the best output.
• Create engaging content (reels, posts, stories, carousels) that’s aligned with brand identity and trends.
• Analyze metrics and insights to refine strategies, improve engagement, and grow community.
• Work closely with designers, copywriters, and external partners to deliver campaigns end-to-end.
• Stay ahead of social media trends, platform updates, and content formats.
• Manage collaborations with influencers, creators, and industry partners.
• Lead brainstorming sessions and mentor junior team members where required.

Requirements