Brand and Marketing Manager - B2B Digital Marketing (MUMBAI) | Food Regulatory Tech

Brand and Marketing Manager – B2B Digital Marketing | Food Regulatory Tech

Location : Mumbai | Full-time | Sector : AI + Food Labelling Regulations + Export Labelling Compliance

About Us

LabelBlind® is India’s first AI-powered food labelling solution, empowering food brands to simplify regulatory compliance for both domestic and export markets. Our clients are marketing and regulatory leaders in India’s top food companies — and they trust us to turn complex food labelling regulations into clear, compliant, and business-ready outcomes.

What We Are Solving

Food brands today face a maze of evolving labelling rules, export compliance , and increasing regulatory scrutiny. LabelBlind® is solving a real business pain point through intelligent technology — and now we need a sharp Marketing Executive to tell this story to the world.

Who We Are Looking For

A digitally fluent, data-smart, and content-strong Brand and Marketing Manager who can craft, run, and optimise B2B campaigns that convert. Someone who gets social media — especially LinkedIn — and can translate our value proposition into powerful brand narratives and compelling customer journeys.

Key Responsibilities

• Plan and execute LinkedIn-first B2B marketing campaigns targeting food marketing, R&D, and regulatory professionals
• Write compelling content : product stories, customer spotlights, regulatory updates, and thought leadership posts
• Work with the founders to shape messaging aligned with customer pain points
• Analyse and optimise campaigns using performance metrics (CTR, CPL, engagement rates)
• Design and manage social media calendars , email campaigns, landing pages, and marketing funnels
• Coordinate with design and content partners to produce creative assets
• Manage budgets with ROI accountability

You Should Have

Why Join Us?