Talent.com
Asst. Brand Marketing Manager

Asst. Brand Marketing Manager

GreatLakesChennai, Republic Of India, IN
1 day ago
Job description

Job Title : Asst. Brand Marketing Manager

Location : Great Lakes Institute of Management, Chennai (ECR Campus)

Work Mode : On-site, 5-day work week

Department : Brand Marketing & Communications

About the Role

We are looking for a creative and detail-oriented Assistant Brand Marketing Manager to join our Brand & Communications team at Great Lakes Institute of Management, Chennai. The role requires a strong sense of storytelling, strategic thinking, and the ability to translate institutional goals into impactful content across platforms. You will collaborate closely with internal teams, agencies, faculty, and alumni to build a distinctive voice for the brand and its flagship programs.

Key Responsibilities

Branding & Communication

  • Support the development and execution of brand campaigns that strengthen Great Lakes’ positioning and visibility.
  • Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
  • Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
  • Ensure brand consistency and tone of voice across all marketing touchpoints.

Content & Strategy

  • Work with the Brand team to conceptualize and plan monthly content calendars and thematic campaigns.
  • Research trends in management education and audience behavior to guide messaging and creative direction.
  • Support storytelling initiatives around research, events, rankings, alumni success, and institutional impact.
  • Contribute ideas for digital storytelling formats — short videos, reels, blogs, interviews, and campaigns.

    • Program Marketing Content

  • Assist in program-specific marketing for select offerings (e.G., Fellow Program in Management, Executive Education, or PG programs).
  • Create content tailored to each program’s audience — prospective students, professionals, or corporate partners.

    • Stakeholder & Agency Management

  • Liaise with creative and digital agencies for campaign briefs, content production, and deliverable timelines.
  • Partner with internal teams — design, admissions, academics, alumni relations — to ensure alignment and timely execution.
  • Track ongoing campaigns and maintain reports on engagement and content performance.

    • Minimum Requirements

  • 2–3 years of experience in brand communication, content marketing, or digital strategy.
  • Proven ability to write and edit compelling content across formats and audiences.
  • Experience coordinating with creative or digital agencies for content or campaigns.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Working knowledge of social media, website CMS, and email marketing tools.

    • Desirable Requirements

  • Prior experience in education, edtech, or corporate communication.
  • Understanding of long-cycle program marketing or thought leadership content.
  • Basic knowledge of analytics or campaign tracking for content performance.

    • What We Offer

  • An opportunity to contribute to the brand narrative of one of India’s leading business schools.
  • A creative, collaborative environment with exposure to senior leadership and diverse projects.
  • Ownership to experiment, ideate, and see your work directly shape perception and engagement.
  • Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.
    • Create a job alert for this search

    Brand Marketing Manager • Chennai, Republic Of India, IN

    Related jobs
    • Promoted
    Assistant Brand Manager

    Assistant Brand Manager

    ConfidentialNagpur
    Assist the Brand Manager in developing and implementing the brand strategy to achieve business goals and objectives.Collaborate with internal teams to ensure that the brand strategy aligns with com...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Solutions Manager

    Brand Solutions Manager

    Barcode Entertainment : Strategic Brand SolutionsRepublic Of India, IN
    We’re Hiring : Brand Solutions Manager at Barcode Entertainment.Prospect and engage with direct brands by converting their briefs into campaign opportunities. Build and manage a pipeline of brand bri...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Brand Manager

    Senior Brand Manager

    Allied Blenders & Distillers Ltd.Republic Of India, IN
    We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern m...Show moreLast updated: 23 days ago
    • Promoted
    Assistant Brand Manager

    Assistant Brand Manager

    CotyRepublic Of India, IN
    We’re looking for an Assistant Brand Manager to join the Coty India team.This is a newly added role that will be responsible not only for the commercial success of the business unit under his / her c...Show moreLast updated: 1 day ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStacknagpur, maharashtra, in
    We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced m...Show moreLast updated: 14 days ago
    • Promoted
    Brand Strategy Manager

    Brand Strategy Manager

    Social BeatRepublic Of India, IN
    Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas. Partner closely with creative teams to ensure strategic al...Show moreLast updated: 1 day ago
    • Promoted
    Brand Manager

    Brand Manager

    The House of Abhinandan LodhaRepublic Of India, IN
    The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers.The role covers acti...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing And Brand Manager

    Marketing And Brand Manager

    Manetain StoreRepublic Of India, IN
    Mumbai | 🕐 Full-time | 🏢 On-site.We’re looking for a dynamic and data-driven •Marketing & Brand Head • to lead the overall marketing strategy and brand building for our growing company.This is a l...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Manager (Pet Care Brand)

    Brand Manager (Pet Care Brand)

    Magma ConsultancyNagpur, IN
    We’re hiring a Growth Marketing Manager to lead performance across all paid channels for our fast-scaling DTC pet products company. If you’re performance-obsessed, analytically sharp, and fluent in ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Brand Strategy Associate

    Brand Strategy Associate

    Publicis Groupenagpur, maharashtra, in
    Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & s...Show moreLast updated: 13 hours ago
    • Promoted
    Influencer Marketing Manager

    Influencer Marketing Manager

    Influencer.innagpur, maharashtra, in
    Lead, identify and proactively onboard influencers on performance campaigns.Understand and figure out how to maximize storefront performance by matching the. Guide the discussion on product and bran...Show moreLast updated: 1 day ago
    • Promoted
    Brand Strategy Manager

    Brand Strategy Manager

    SchbangRepublic Of India, IN
    Years in a relevant field of work.Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be ...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Performance Marketing Manager

    Sr. Performance Marketing Manager

    Growify DigitalNew Delhi, Republic Of India, IN
    Own profitable growth for premium / luxury fashion brands across Meta and Google.You’ll architect full-funnel acquisition and retention strategies, lead a small pod (ads + creative + analyst), and tu...Show moreLast updated: 18 days ago
    • Promoted
    Assitant Manager- Affiliate & Retention Marketing

    Assitant Manager- Affiliate & Retention Marketing

    Dot & Key SkincareRepublic Of India, IN
    Assistant Manager- Affiliate & Retention Marketing.We are seeking a data-driven and execution-focused Performance Marketing Manager to lead affiliate marketing, CRM planning, Shopify integrations a...Show moreLast updated: 1 day ago
    • Promoted
    Marketing and Brand Development Manager

    Marketing and Brand Development Manager

    Ruijie ReyeeRepublic Of India, IN
    Strategy Development : Develop and execute regional marketing strategies aligned with overall company objectives.Campaign Management : Plan and oversee marketing campaigns across various channels (di...Show moreLast updated: 30+ days ago
    • Promoted
    Asst Manager Trade Marketing

    Asst Manager Trade Marketing

    Fast&Up IndiaRepublic Of India, IN
    FMCG, Nutrition, Wellness and OTC.Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget. Improving brand presence and ...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Partnerships Manager

    Brand Partnerships Manager

    SchbangRepublic Of India, IN
    Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be responsible for interacting with c...Show moreLast updated: 12 days ago
    • Promoted
    Brand Manager

    Brand Manager

    CHANDIGARH UNIVERSITYRepublic Of India, IN
    Job Title : Brand Manager (Education Industry).The Brand Manager in the education industry is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and eq...Show moreLast updated: 30+ days ago