Assistant Manager- Retention Marketing
ConfidentialBengaluru / Bangalore, India22 hours ago
Job descriptionMaintain and execute the monthly brand and retention calendar across channels. Plan targeted campaigns for different customer segments — new, lapsed, loyal, and high-value users. Support omni channel campaign alignment between stores and online channels. Prepare daily campaign performance reports , weekly retention spends & revenue summaries , and monthly ROAS reports . Track and report key metrics : 1-month and 6-month retention Returning customer rate (monthly & bi-yearly) CLTV and Omni channel Retention Analyse campaign impact on event funnels and share insights for improvement. Maintain automation hygiene across all journeys (welcome, cart abandonment, checkout, post-purchase, win-back). Identify drop-offs and optimise journey touch points to improve conversions and engagement. Contribute to improving key retention KPIs — repeat purchase rate, retention %, and CLTV. Collaborate with the team to test new retention strategies and identify what drives the most impact. 2-3 years of experience in Retention / CRM marketing (fashion / eCommerce brands preferred). Hands-on experience with marketing automation tools (e.g., Contlo, CleverTap, Netcore, WebEngage, MoEngage, Klaviyo, etc.). Strong Excel and reporting skills; comfortable presenting weekly and monthly data. Detail-oriented with good planning, coordination, and communication skills. Analytical mindset with interest in customer behavior and lifecycle performance.
Key Responsibilities
Campaign Management & Coordination
- Schedule and execute daily / weekly campaigns across WhatsApp, SMS, Email, and Push Notifications .
- Coordinate with the creative and content teams for timely delivery of assets.
- Plan and monitor email warm-up and campaign deliverability health.
Planning & Calendar Management
Reporting & Analytics
Automation & Journey Optimisation
Performance & Growth
Requirements
Skills Required
Excel
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Assistant Manager Marketing • Bengaluru / Bangalore, India
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