Ghanta Foods - Area Sales Manager - General Trade

Job description :

Roles and Responsibilities :

• To help set up the entire distributor network for designated area
• To help lead a sales force that will comprise of ISR off payroll and Territory Sales In charge / Sales Officer / SE in the company Payroll
• To ensure pladis product portfolio is successfully launched in this region to the extent of the distribution objectives set.
• To ensure that the sales volume and value generated on an on-going basis is as per the potential identified of that region.
• To be the administrative head of the TSIs in the region, and be their supervisor, coach, mentor and controller.
• To achieve annual sales and distribution targets
• To implement appropriate distribution strategies to maximise revenue growth through the stockists
• Responsible for Channel Management in terms of establishing Performance Evaluation system & parameters & monitoring both the Stockist Salesman & TSIs on those.
• Monitoring budget allocation and expenditures to bring in Administrative controls in terms of T&E / S&D and Promotion.
• Sales forecasting.
• Control damages and maintaining stock hygiene at CFA / RS / Retail levels
• To ensure Stockist infrastructure and investment in line with business plans
• To execute BTL activities as per defined expectation and within approved budgets

(ref : iimjobs.com)