Adobe Campaign Specialist

MALABAR GOLD & DIAMONDS is seeking a skilled and results-oriented Adobe Campaign Specialist to drive our multi-channel marketing initiatives. You will be responsible for developing and executing targeted campaigns using Adobe Campaign, optimizing performance through data analysis, and collaborating with cross-functional teams to enhance customer engagement, acquisition, and retention. If you have a strong background in campaign management and expertise in Adobe Campaign and Adobe Analytics, you will play a crucial role in expanding our digital footprint.

Functional Responsibilities

• Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
• Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
• Collaborate with cross-functional teams , such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
• Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
• Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytics.
• Monitor campaign metrics, track key performance indicators (KPIs) , and generate reports to measure campaign effectiveness and ROI.
• Conduct A / B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
• Ensure compliance with data protection and privacy regulations , such as GDPR and CCPA, throughout the campaign process.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
• Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Skills Required

Marketing Campaign, Adobe Campaign, Segmentation, Data Protection, Adobe Analytics