Adobe Campaign Lead

Description :

Key Responsibilities :

• Lead and support Adobe Campaign implementations, ensuring alignment with business and technical requirements.
• Design and develop schemas, technical workflows, campaigns, and integrations with external data sources such as CRMs and other platforms.
• Collaborate with stakeholders to analyze business needs, define requirements, and design scalable marketing automation solutions.
• Prepare and maintain technical design documents, ensuring adherence to best practices and coding standards.
• Work closely with cross-functional teams to deploy, test, and optimize campaigns for performance and scalability.
• Provide technical guidance and mentorship to development teams and ensure delivery quality.
• Troubleshoot and resolve technical issues related to Adobe Campaign configurations, workflows, or integrations.
• Participate in client discussions to understand new use cases, recommend improvements, and ensure optimal campaign performance.
• Contribute to establishing and improving best practices, performance tuning, and deployment methodologies for Adobe Campaign.
• Ensure all deliverables meet high-quality standards and are delivered within agreed Skills & Qualifications :
• 5+ years of hands-on experience in Adobe Campaign (Classic or Standard) development and support.
• Proven experience in designing schemas, campaigns, workflows, and integrations with external systems such as CRMs.
• Strong understanding of relational databases and data modeling concepts.
• Proficiency in HTML, CSS, and JavaScript for campaign personalization and email template customization.
• Solid understanding of deployment methodologies and performance optimization techniques for Adobe Campaign.
• Ability to analyze requirements, provide accurate estimations, and ensure high-quality technical delivery.
• Excellent communication skills and experience in client interaction and stakeholder management.
• Strong problem-solving and troubleshooting Skills :
• Experience with Adobe Experience Cloud (AEC) and integration with other Adobe tools.
• Knowledge of SQL scripting and API integrations.
• Familiarity with Agile methodologies and version control tools (e.g., Git).
• Experience mentoring junior developers and managing small technical teams

(ref : hirist.tech)