Inside Sales Team Lead

Team Leader – Meta CTWA Sales Funnel

Location : Pune (Onsite)

Frido is a fast-growing D2C brand pioneering comfort and mobility solutions. We thrive on bold

ideas, rapid experimentation, and customer-first innovation. We are now building a Meta Click-to

WhatsApp Sales Funnel Team — and we're looking for a high-agency Team Leader who can take

this from zero to one and scale it into a revenue-driving powerhouse.

What You'll Do

• Funnel Creation & Strategy

◦ Build Meta Click-to-WhatsApp campaigns from scratch with clear funnel stages

(ad → click → conversation → conversion).

◦ Design journeys and playbooks for different customer personas (first-time buyers,

retargeting, high-value buyers).

◦ Define KPIs like CPL, reply rates, lead quality, and conversion rates.

◦ Hire, train, and lead a team of WhatsApp sales agents and creatives.

◦ Build SOPs for conversation scripts, follow-up cadences, and funnel optimization.

◦ Coach the team on sales psychology, objection handling, and chat etiquette.

◦ Continuously analyze funnel performance (ad copy, targeting, chat-to-sale ratio).

◦ Run experiments on automation vs. human-led chats, creative variations, and

response timings.

◦ Work with marketing and product teams to align offers, creatives, and promotions

with funnel flow.

◦ Scale winning funnels across categories, campaigns, and festive pushes.

What We're Looking For

conversational commerce.

results clearly.

tools (Zoho, Freshdesk, HubSpot, etc.).

What We Offer

Skills Required

Zoho, Hubspot