Influencer Marketing Specialist

Senior Executive – Influencer Marketing & Partnerships

Job Description :

We are seeking a highly driven and experienced Influencer Marketer to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.

Key Responsibilities :

• Influencer Strategy & Selection :
• Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
• Partnership Development & Negotiation :
• Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
• Campaign Execution & Management :
• Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.
• Relationship Management :
• Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
• Performance Monitoring & Analytics :
• Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
• Cross-functional Collaboration :
• Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
• Industry & Trend Analysis :
• Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
• Reporting & Presentations :
• Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements :