Paid Media Specialist

Job Title :  Performance Marketer

Experience Required :  3–4 Years

Location :  Gurugram

Employment Type :  Full-time

Job Summary :

We are seeking a highly skilled and data-driven  Performance Marketer  with 3–4 years of hands-on experience in managing and optimizing paid campaigns across  Meta (Facebook & Instagram)  and  Google Ads  platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive measurable growth and ROI across our products / services.

Key Responsibilities :

• Plan, create, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Continuously monitor campaign performance, analyze data, and optimize for key KPIs such as ROAS, CPA, CTR, and conversion rates.
• Conduct A / B testing of ad creatives, audiences, and landing pages to identify high-performing strategies.
• Develop and maintain performance dashboards and regular reporting to track performance metrics and campaign insights.
• Collaborate closely with content, creative, and product teams to align campaign messaging and creatives.
• Conduct competitive research, audience analysis, and trend identification to inform media strategies.
• Manage budgets efficiently, ensuring optimal allocation and cost-efficiency across campaigns.
• Stay up to date with the latest performance marketing trends, algorithm changes, and best practices across paid media platforms.

Requirements :

Preferred Qualifications :

Job Type : Full-time

Skills Required

Google Ads, Google Tag Manager, Google Analytics