Talent.com
Digital Content and Engagement Lead

Digital Content and Engagement Lead

Kelin Fashion Pvt LtdDelhi, Republic Of India, IN
20 hours ago
Job description

Company Description

KELIN is a modern luxury-inspired fashion brand known for timeless silhouettes, refined detailing, and effortless elegance. We create clothing that blends contemporary design with subtle luxury — and we are looking for a Social Media Manager who can translate this brand ethos into powerful digital storytelling.

Role Overview

The Social Media Manager will be responsible for shaping KELIN’s digital identity, driving engagement, and delivering growth across all social platforms. This role requires strong aesthetic sense, trend awareness, and the ability to create content that reflects KELIN’s elevated brand language.

Key Responsibilities Content Strategy & Planning

  • Develop monthly social media content calendars aligned with product launches, trends, and campaigns.
  • Plan and execute photo / video shoots (model, flat lay, reels, UGC-style).
  • Craft engaging captions and ensure a consistent tone and brand voice.

Content Creation & Publishing

  • Create reels, stories, static posts, and trend-based content for Instagram, Facebook, Pinterest, YouTube Shorts, and other platforms.
  • Manage daily posting schedules and ensure brand aesthetics across all channels.
  • Work closely with designers and photographers to deliver high-quality content.
  • Community Management

  • Respond to DMs, comments, and engage with followers to build a loyal community.
  • Handle influencer / creator interactions and coordinate collaborations.
  • Analytics & Reporting

  • Track content performance using Instagram Insights and other analytic tools.
  • Prepare weekly / monthly performance reports (growth, engagement, reach, sales contribution).
  • Suggest improvements based on trend insights and data.
  • Campaigns & Promotions

  • Plan and execute campaigns for new collections, offers, festive drops, etc.
  • Coordinate with marketing to integrate ads, emailers, and website messaging.
  • Manage influencer tie-ups, barter deals, and paid collaborations.
  • Brand Building

  • Stay updated on Indian fashion trends, hashtags, and competitor activities.
  • Maintain KELIN’s brand identity consistently across platforms.
  • Bring new creative ideas to help the brand stand out digitally.
  • Requirements

  • 1–3 years experience in social media / content for a fashion or lifestyle brand.
  • Strong understanding of Instagram trends, fashion content, and aesthetics.
  • Ability to edit reels / video content (basic knowledge of CapCut / Premiere).
  • Good communication and writing skills.
  • Knowledge of Canva, basic graphic design & storytelling.
  • Understanding of analytics tools, consumer behaviour, and digital trends.
  • Preferred Skills

  • Experience with influencer marketing.
  • Photo / video shoot coordination.
  • Basic knowledge of paid ads (not mandatory but a plus).
  • Passion for women’s fashion and styling.
  • Create a job alert for this search

    Digital Content Lead • Delhi, Republic Of India, IN

    Related jobs
    • Promoted
    • New!
    Lead - Digital

    Lead - Digital

    Dabur India LimitedGhaziabad, Uttar Pradesh, India
    We are seeking a visionary Digital Lead to spearhead enterprise-wide digital transformation initiatives at Dabur.This role will be responsible for designing, implementing, and delivering cutting-ed...Show moreLast updated: 16 hours ago
    • Promoted
    Content Associate

    Content Associate

    noongurugram, uttar pradesh, in
    We’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door ever...Show moreLast updated: 30+ days ago
    • Promoted
    Engagement Lead

    Engagement Lead

    ConfidentialDelhi, Delhi NCR
    Client Engagement and Relationship Management : .Serve as the main point of contact for clients throughout the engagement lifecycle. Maintain strong, long-term client relationships to drive collaborat...Show moreLast updated: 22 days ago
    • Promoted
    Team Leader Content Moderation & Data Annotation

    Team Leader Content Moderation & Data Annotation

    IGT SolutionsGurugram, Haryana, India
    TEAM LEADER CONTENT MODERATION.Lead and manage a team of agents responsible for content moderation across various formats (image, video, text). Monitor and drive team performance in line with busine...Show moreLast updated: 23 hours ago
    • Promoted
    Content Team Lead

    Content Team Lead

    Techmagnate - A Digital Marketing AgencyOkhla, Delhi, India
    We’re looking for experienced Content Team Lead (BFSI) to help shape and polish our content.What you’ll do : - Edit and improve content to ensure accuracy, readability, and quality.Guide junior wri...Show moreLast updated: 8 days ago
    • Promoted
    content lead

    content lead

    Adept GlobalDelhi, India
    Job Description : Creative Technologist (Content & Innovation Lead) Location : .Hybrid Industry : Agency Experience Required. Overview We’re looking for a Creative Technologist who thrives at the inters...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Culture and Change Management Lead

    Culture and Change Management Lead

    Air India ExpressFaridabad, India
    Drive an inclusive culture and strengthen employee engagement through strategic initiatives.Lead internal communication plans to support change management and business transformation.Collaborate wi...Show moreLast updated: 5 hours ago
    • Promoted
    Digital Marketing & SEO Lead

    Digital Marketing & SEO Lead

    ConfidentialGurugram, Gurgaon / Gurugram, India
    Develop, implement and manage comprehensive SEO strategies covering off-page, on-page, and technical SEO to improve search engine rankings, increase organic traffic, and maximize online visibility....Show moreLast updated: 22 days ago
    • Promoted
    Senior Analyst, Content

    Senior Analyst, Content

    ConfidentialGurgaon / Gurugram, India
    Proofread content for spelling, grammar, punctuation, syntax, consistency, and adherence to brand tone of voice and style guidelines for marketing material / collaterals, internal documents, and digi...Show moreLast updated: 22 days ago
    • Promoted
    • New!
    Content Team Lead

    Content Team Lead

    TIGI HRDelhi, India
    Content Lead – Job Description.Role Overview Lead the end-to-end content strategy and execution.Build and scale content across blogs, videos, social media, newsletters, podcasts, and long-form form...Show moreLast updated: 17 hours ago
    • Promoted
    Branded Content Lead - South

    Branded Content Lead - South

    HT Digital StreamsDelhi, India
    Job Title : Branded Content Lead – South (Individual Contributor Role).Function : Content Sales | Corporate Clients | Digital Media. HT Digital Streams is looking for a Branded Content Lead – South, a...Show moreLast updated: 11 days ago
    • Promoted
    Influencer Lead

    Influencer Lead

    ConfidentialGurgaon / Gurugram, India
    Nothing exists to make tech feel exciting again.We're building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do.From the ...Show moreLast updated: 10 days ago
    • Promoted
    Lead - Digital Analytics Implementation

    Lead - Digital Analytics Implementation

    ConfidentialGurugram, Gurgaon / Gurugram, India
    We are an organisation that exists to drive progress.That's the 'red thread' that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigo...Show moreLast updated: 22 days ago
    • Promoted
    Digital Growth Associate (Advertiser Relations)

    Digital Growth Associate (Advertiser Relations)

    Seize The Ads Pvt Ltd.ghaziabad, uttar pradesh, in
    Location : Indore (On-site preferred) | Remote candidates with relevant exposure may apply.Experience : 0–2 Years (Freshers welcome). At Seize The Ads, we’re building a global performance marketing ec...Show moreLast updated: 16 days ago
    • Promoted
    Content Delivery (Team Lead)

    Content Delivery (Team Lead)

    ConfidentialNoida, India
    Team Lead-Content Delivery (Full-time).Noida (Hybrid - 4 Days Work from Office).Manage overall project schedules, timelines, and deliverables while coordinating effectively with internal teams, fre...Show moreLast updated: 22 days ago
    • Promoted
    Content Lead

    Content Lead

    ConfidentialNoida, India
    Halftone Labs is a full-stack merch and media lab built at the intersection of music, fashion, and culture.We design, produce, and market merchandise for artists, creators, and labels shaping moder...Show moreLast updated: 22 days ago
    • Promoted
    • New!
    Digital Transformation Lead

    Digital Transformation Lead

    Dabur India LimitedGhāziābād, Republic Of India, IN
    We are seeking a visionary Digital Lead to spearhead enterprise-wide digital transformation initiatives at Dabur.This role will be responsible for designing, implementing, and delivering cutting-ed...Show moreLast updated: 20 hours ago
    • Promoted
    Communications and Engagement Lead

    Communications and Engagement Lead

    ConfidentialDelhi, India
    Communications and Engagement Lead.The communications lead at Orient Electric is responsible for the PR, content, and Internal Communications mandate across all our business verticals.You will be r...Show moreLast updated: 12 days ago