Senior Manager – Brand & Strategy

Senior Manager – Brand & Strategy

About Our Client :

Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer.

Job Title : Senior Manager – Brand & Strategy

Location : HSR Layout, Bangalore

Experience : 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.

Educational : Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)

About the role : As the Senior Manager – Brand & Strategy, you will be responsible for shaping and driving the overall strategic direction of the brand. You will oversee brand positioning, market share growth, consumer insights and integrated marketing campaigns to enhance brand health and visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.

Key Responsibilities :

1. New Product Development :

• Conceptualize and develop innovative product ideas based on market trends and consumer needs.
• Coordinate with design and engineering teams for product realization
• Stay informed about industry trends and emerging technologies
• Ensure timely and successful product launches
• Evaluate and enhance existing product offerings

2. Brand Strategy & Market Positioning :

3. Consumer Insights & Market Research :

4. Campaign Development & Execution :

5. Content & Communication Strategy :

6. Reporting & Performance Measurement :

7. Project Management & Compliance :

8. Stakeholder & Team Management :

Key Requirements :

About Hireginie : Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.