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GreenHonchos - Senior Brand Manager

GreenHonchos - Senior Brand Manager

GreenHonchos, India
1 day ago
Job description

About the Role :

  • We are looking for a dynamic and strategic Senior Brand Manager to lead the development and execution of our brand strategy.
  • This role will be responsible for strengthening brand positioning, driving brand growth, and enhancing market presence.
  • The Senior Brand Manager will oversee brand campaigns, manage cross-functional teams, and ensure consistent messaging across all channels.

Key Responsibilities :

  • Develop and implement comprehensive brand strategies aligned with business goals and market trends.
  • Lead the planning and execution of integrated marketing campaigns to build brand awareness, engagement, and loyalty.
  • Analyze market research, consumer insights, and competitive landscape to identify growth opportunities and inform brand positioning.
  • Collaborate closely with product development, sales, creative, and digital teams to ensure brand consistency and alignment across all touchpoints.
  • Manage brand budgets, optimize spend, and measure ROI for marketing initiatives.
  • Oversee content creation and creative development, ensuring all brand communications reflect the company's vision and values.
  • Lead and mentor a team of brand marketers, fostering innovation and professional development.
  • Build strong relationships with external agencies, media partners, and vendors to deliver impactful brand campaigns.
  • Monitor brand performance metrics and prepare regular reports for senior leadership.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing.
  • Required Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • MBA preferred.
  • 6+ years of experience in brand management, preferably in a senior or leadership role.
  • Proven track record of developing and executing successful brand strategies and campaigns.
  • Strong analytical skills with the ability to interpret market data and consumer insights.
  • Excellent project management and leadership abilities.
  • Exceptional communication and interpersonal skills.
  • Proficiency with marketing tools and platforms, including digital marketing, social media, and analytics.
  • Creative mindset with strong problem-solving capabilities
  • (ref : iimjobs.com)

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