We are looking for a dynamic and strategic Senior Brand Manager to lead the development and execution of our brand strategy.
This role will be responsible for strengthening brand positioning, driving brand growth, and enhancing market presence.
The Senior Brand Manager will oversee brand campaigns, manage cross-functional teams, and ensure consistent messaging across all channels.
Key Responsibilities :
Develop and implement comprehensive brand strategies aligned with business goals and market trends.
Lead the planning and execution of integrated marketing campaigns to build brand awareness, engagement, and loyalty.
Analyze market research, consumer insights, and competitive landscape to identify growth opportunities and inform brand positioning.
Collaborate closely with product development, sales, creative, and digital teams to ensure brand consistency and alignment across all touchpoints.
Manage brand budgets, optimize spend, and measure ROI for marketing initiatives.
Oversee content creation and creative development, ensuring all brand communications reflect the company's vision and values.
Lead and mentor a team of brand marketers, fostering innovation and professional development.
Build strong relationships with external agencies, media partners, and vendors to deliver impactful brand campaigns.
Monitor brand performance metrics and prepare regular reports for senior leadership.
Stay up-to-date with industry trends, emerging technologies, and best practices in branding and marketing.
Required Qualifications :
Bachelor's degree in Marketing, Business Administration, or related field.
MBA preferred.
6+ years of experience in brand management, preferably in a senior or leadership role.
Proven track record of developing and executing successful brand strategies and campaigns.
Strong analytical skills with the ability to interpret market data and consumer insights.
Excellent project management and leadership abilities.
Exceptional communication and interpersonal skills.
Proficiency with marketing tools and platforms, including digital marketing, social media, and analytics.
Creative mindset with strong problem-solving capabilities
(ref : iimjobs.com)
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Senior Brand Manager โข , India
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