Senior Manager- CMI & Brand Activations

Job Title :

Senior Manager- CMI & Brand Activations

Location : Kolkata

Reports To : CMO / COS

Type : Full-Time

Key Responsibilities

Design, plan, and execute end to end

qualitative and quantitative research , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.

Analyze

market trends, competitor performance , and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.

Develop and present clear, compelling

strategic recommendations

to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.

Collaborate cross-functionally with

product development, R&D, marketing, sales , and external agencies / vendors to ensure timely and high-quality delivery.

Support planning and evaluation of

digital activations and brand experiences , defining consumer drivers, KPIs, tracking campaign and brand health performance.

Build and maintain

dashboards and reporting tools

(e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.

Monitor

emerging trends in skincare, wellness, and consumer habits

to flag new opportunities or risks.

Conduct

post-launch evaluations

and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.

Brand & Positioning / Omnichannel Responsibilities

Lead

brand positioning —develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping.

Define the brand’s unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.

Develop and execute

omnichannel strategies , ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR / virtual try‑on, and experiential events.

Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.

Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.

Qualifications :

Candidates should have a minimum experience of 7 to 10 years.

Preferred experience in the beauty, skincare or FMCG industry.

Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCG

Good to have experience in Brand activations & brand management

Proven ability to develop brand and marketing strategies basis research reports