Marketing Manager, Streaming

About Us

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.

Location :

We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. We welcome you to work in any of our offices, but you also have the opportunity to work from home.

About The Role

The Consumer Marketing Team at TMB is looking for a Marketing Manager for our Streaming TV product line. This position will report to the Senior Director of Marketing and be responsible for managing a team of two to oversee owned, earned, and paid marketing efforts executed through on-air promos, smart TV on-screen banners, social media, email, newsletter, push notifications, performance marketing and site ads / optimization.

About You

The ideal candidate for this role is an experienced, data-driven marketer who has worked across owned and earned marketing tactics in support of streaming, TV or other media. You also bring leadership experience, strong problem-solving skills, and a distinct ability to pitch new programming to external partners.

Your day-to-day : (aka Responsibilities)

• Ownership of audience growth and the implementation of all streaming earned, paid and owned marketing efforts for Fail Army, The Pet Collective, and At Home with Family Handyman, from campaign ideation to planning, creative tickets, creative approvals and the launch of efforts
• Regularly monitor and manage campaign analytics and performance tracking for all streaming efforts within each marketing channel, summarizing information without errors and deriving insights to pivot quickly to maximize viewership
• Present quarterly marketing recap decks and upcoming marketing plans based on learnings from prior campaigns
• Budget and forecast all paid spend for streaming and apps efforts across platforms
• Build relationships and collaborate with over 20 partners in the streaming tv space on co-marketing and promotional campaigns – Utilizing those relationships, pitch programming that aligns with partner priorities and provide compelling creative assets for earned promotion space
• Collaborate across TMB departments to ensure the content marketing campaigns across mediums are cohesive and cater to the different audiences
• Collaborate with Streaming programming team and social media brand directors to determine priorities, compelling content for promotion and optimal marketing strategies to execute

You have : (aka Qualifications)

About this team :

Our Owned & Earned Marketing team is responsible for all marketing efforts—both internally and with partners—supporting our streaming TV channels, apps and social media channels. Bring your marketing experience, ideas and energy to TMB to help us reach our revenue and cross-functional goals.

Our Benefits

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work / life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https : / / www.trustedmediabrands.com / careers / .

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Skills Required

Airtable, Google Analytics, Jira