Description :
- Job Role : Product Marketing Manager.
- Location : Noida (Work From Office).
- Experience : 5+ Years.
Role Overview :
Were seeking a smart, strategic, and execution-driven marketing professional to build and lead our marketing function from scratch.
If youre someone who loves working on both services and product launches, has a growth-hacking mindset, and can wear multiple hats, this role is for Create and execute comprehensive go-to-market strategies for multiple SaaS / IT products.
Define clear product positioning, messaging, and value propositions for target industries.Run digital marketing campaigns including SEO, SEM, paid ads, content marketing, and social media.Build marketing collateral, case studies, and sales enablement assets.Establish Varaisys brand presence across digital platforms, communities, and industry events.Track performance metrics, optimize campaigns, and drive consistent lead flow.Collaborate closely with leadership to align product and service marketing goals.Scale marketing efforts and contribute to building the long-term marketing 5+ years of experience in B2B SaaS / IT product marketing with hands-on product launch expertise.Strong background in digital marketing, demand generation, and go-to-market planning.Prior experience marketing AI / GenAI / emerging tech products is highly preferred.Proven ability to deliver end-to-end campaigns that drive measurable results.Proficiency with tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, SEO / analytics tools.Balance of strategic thinking and hands-on execution.(ref : iimjobs.com)