Howl - Lead Account Manager

Description :

First things first what is HOWL? No, were not just another agency, and yes, youve probably heard that from every other agency.

That being said, the next few sentences will try to articulate what our vision at HOWL is, and if it strikes a chord, wed love to hear from you.

What drives us is simple the need to create.

Create teams, create processes, and in turn create our very own brands and products.

The rest of this page will detail what we expect from an Account Lead, what it is youll do, the skills youll develop, and the people youll work with.

Were a pack and working together is key to success.

WHAT YOULL DO :

• Design, build, and maintain the clients brand presence across digital platforms, extending beyond social media.
• Plan and execute all brand-related campaigns across various channels like social media, e-mail, search, and display advertising campaigns.
• Must be able to strategise on the content and communication route based on the given brief.
• Must be able to convert the client brief into an actionable marketing plan, which covers internal briefing for the content, creative, and performance teams.
• Act as the point of contact for clients for digital management matters.
• Build strong, long-term client relationships and maintain frequent contact.
• Set digital strategies for your assigned customers, considering their specific requirements.
• Suggest, design, and implement digital projects to increase customer ROI.
• Address client queries effectively and promptly.
• Present social media strategies to clients.
• Analyze the success of digital campaigns and report on KPIs set down before the campaign.
• Stay up-to-date with digital technology trends.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

WHO YOU ARE :

LIFE WITH A WOLFPACK :

(ref : iimjobs.com)