Performance Marketer

Role :

Asst. Manager / Manager - Performance Marketing

Client Industry :

Food & Beverage (250+ cr annual turnover)

Location : Bengaluru

Work Mode : WFO

Working Days : Mon-Sat

Summary :

We are looking for a proactive and detail-oriented performance marketing specialist to oversee our brand presence on Swiggy and Zomato.

The ideal candidate will be responsible for managing and optimizing all aspects of our online store, including product listings, pricing updates, ad campaigns, and strategic marketing initiatives.

This role requires close coordination with our store teams, platform marketing teams, and internal management to drive sales, enhance visibility, and ensure operational efficiency.

Roles & Responsibilities :

1. Product Listing & Management

Coordinate with our store teams across Bengaluru to ensure all products are accurately listed on Swiggy and Zomato

Regularly update existing listings with price changes, promotions, images, and descriptions

Add new product listings promptly to reflect new menu offerings

Ensure product information is accurate, appealing, and optimized for maximum customer engagement

2. Marketing & Sales Strategy

Collaborate with Swiggy and Zomato marketing teams to develop and execute sales-driving campaigns

Monitor, optimize, and strategize digital advertising campaigns on Swiggy and Zomato to maximize ROI

Plan promotions, discounts, and special offers in coordination with internal teams to boost sales

Analyze competitors’ listings and campaigns to identify opportunities for growth

3. Performance Monitoring & Reporting

Track and maintain weekly sales reports for all online channels, including insights on performance metrics and trends

Forecast future sales and identify opportunities to grow online revenue

Monitor customer reviews, ratings, and feedback to improve service and offerings

4. Operational Coordination

Coordinate with store managers to resolve queries related to online operations, inventory, and fulfillment

Ensure smooth execution of orders and resolve operational bottlenecks promptly

Liaise with Swiggy and Zomato teams to troubleshoot any listing, payment, or operational issues

Key Requirements :

Should have run ads on both Swiggy and Zomato, and be familiar with their dashboards

Good command over copy and creative

Comfortable using AI tools to plan paid campaigns at scale, monitor, and iterate live campaigns

Can work as an individual contributor initially and later build and lead a team

Strong knowledge of analytics tools and be comfortable preparing dashboards for stakeholders

3+ years of full-time work experience as a performance marketer

Experience in the food and beverage industry and / or Agency experience is preferred but not mandatory

Qualifications :

Full-time Bachelor’s degree in Business, Marketing, or related field

Core Competencies :

Good communication and coordination skills to work with multiple stakeholders

Proactive, detail-oriented, and capable of managing multiple tasks simultaneously

Strategic thinking with the ability to implement actionable marketing plans

Strong organizational skills and attention to detail

Customer-focused mindset to enhance online brand presence

Ability to work under tight deadlines and dynamic operational environments