Performance Marketer

Performance Marketing Manager (App Growth) — CashBook

About CashBook

CashBook helps small and mid-size businesses across India track, approve, and settle employee expenses in one simple UPI-powered wallet . By automating petty-cash reconciliations and accounting, we free entrepreneurs to focus on growth not paperwork .

Why this role matters

We’re growing fast and want every rupee we spend to bring measurable, long-term value . As our first dedicated Performance Marketing Manager , you’ll own customer acquisition and activation across paid channels—turning budget into new app users and happy finance teams .

What you’ll do

• Scale app installs & onboarding : Own app growth from 5 → 10M+ downloads with Google App Campaigns (UAC) and Play Store optimization .
• Run listing experiments : Lead Google Play Store A / B tests (titles, icons, screenshots, video) and Custom Store Listings for segmented audiences, languages, and geographies.
• Full-funnel experiments : Build and iterate on copy, creative, landing pages, retargeting , and in-app onboarding flows; scale what works.
• Multi-channel UA : Plan, launch, and optimise campaigns on Google, Meta, LinkedIn , and emerging Indian ad networks to hit monthly CPI / CPA and ROI goals.
• Analytics you can trust : Set up conversion tracking, SKAN / GA4 / Firebase events , dashboards, and cohort reports ; translate insights into clear actions.
• Partner with Product & Content : Craft creatives that resonate with Indian business owners and accountants —in English and simple, conversational Hindi .
• Own budgets & forecasts : Allocate spend, negotiate with agencies / platform reps , and report weekly on performance.
• Champion data hygiene : Ensure UTM discipline, CRM integration , audience syncing, and clean handoff to Sales for qualified leads.

What makes you a great fit

What success looks like after 6 months

What we offer

How to apply

Email with your CV / LinkedIn and a short paragraph on why you’re a fit for this role (include your best growth case study and the metrics you moved ).