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D2C Performance Marketeer
Huedlife Pvt Ltd (Puretive)Bengaluru, Karnataka, India1 day ago
Job descriptionOwn the customer journey from awareness → conversion → repeat purchase . Run A / B tests on website, D2C store, and checkout flows to improve CVR. Drive email, WhatsApp, and SMS campaigns for retention and upselling. Set up and monitor dashboards (GA4, Mixpanel, Shopify, Amazon reports). Analyze data to identify growth levers, drop-offs, and new opportunities. Build feedback loops between paid, organic, and product teams. Drive SEO & content marketing to build long-term organic traffic. Collaborate with social / content teams for performance-driven storytelling. Optimize influencer campaigns and partnerships for measurable ROI. Own the growth roadmap — from user acquisition channels to retention strategies. Constantly test new platforms, creative formats, and community-led growth ideas. Work closely with Founder, Product, and Brand teams to align growth with vision. 1–3 years of experience in growth / performance marketing , ideally in D2C, FMCG, or consumer brands. Strong command over ads, analytics, SEO, retention, and CRO (conversion rate optimization) . Data-driven mindset + creative instinct : knows how to scale what works and kill what doesn’t. Hands-on with tools like Google Ads Manager, Meta Ads, GA4, Shopify, Klaviyo, HubSpot, CleverTap, Mixpanel (or equivalents). Startup DNA : agile, experimental, hungry for results.
We’re Hiring : Performance Marketeer
Location : Bangalore | Company : Huedlife Private Limited (Puretive & Total Routine Co)
We’re on a mission to make plant-powered wellness mainstream in India 🌿. To accelerate our journey, we’re looking for a Growth Marketer who can drive customer acquisition, retention, and revenue across digital and offline channels. This is a full-stack growth role — perfect for someone who loves mixing creativity, analytics, and hustle.
Key Responsibilities
Performance Marketing & Ads
- Plan, execute, and optimize campaigns across Meta, Google, Amazon, YouTube, Zepto, Blinkit and Affiliate channels .
- Manage budgets, set KPIs (CAC, ROAS, LTV), and scale profitable campaigns.
- Continuously experiment with ad creatives, landing pages, and funnels.
Conversion & Retention
Analytics & Growth Loops
Organic Growth & Content Marketing
Strategy & Experiments
What We’re Looking For
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Performance • Bengaluru, Karnataka, India
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