Asst Manager Trade Marketing

Work Exp : 5yrs - 7yrs

Previous Work Exp : FMCG, Nutrition, Wellness and OTC.

Qualification : Graduate + Postgraduate / MBA

Role & Responsibilities :

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.

Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

Leading and implementing channel specific marketing strategies and plans for assigned retailers

Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

Leading activation programs with partners to improve brand visibility

Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.

Devising actionable strategies from customer insights

Bringing consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations

Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs

Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities

Conveying analysis and recommendations via presentations and written reports

Desired Candidate Profile :

Should have prior experience in Trade Marketing.

Have strong analytical skills with the ability to leverage data to develop strategy / decisions and comfortable dealing with numerical data.

Strategic thinker with strong communication, interpersonal skills and presentation skills.

Familiar working in matrix environments and adept at influencing and coordinating with different stakeholders