Trade Marketing In Charge

Brand Building, BTL Activities, BI & MI and Consumer / Channel Partner Events in the regions.

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
• Execution and activation support to Product Marketing / Sales team for various marketing campaigns in the regions.
• Coordinate with respective regional marketing / sales representatives and finalize monthly BTL / activation plan.
• Assist in implementing brand promotions / direct marketing activities for region.
• Interact with the sales / marketing teams in the region on an ongoing basis to identify marketing needs and would help in prioritising product-wise branding / promotion requirements in the region.
• Interact with the regions to ensure timely availability of collaterals, promotional materials etc., in the region.
• Managing BTL plans and budgets for the regions.
• Monitoring and reporting results of various marketing activities in the regions
• Manage Vendor Relationships : Develop and manage external suppliers, Vendor, and partners to create impactful solutions for brand.
• Dipstick survey for any Activity / Communication / Campaign Impact.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
• Managing the Trade Loyalty Program & Ensure smooth execution.
• Managing the, Trade and Customer Events
• Ensure effective participation in International & Domestic Trade exhibition.
• Supporting Marketing head for Implementation of various marketing strategies and other various marketing activities in the regions.

Skills Required

Trade Marketing, Campaign Execution, Direct Marketing