Digital Marketing Analyst

Job Description

• Manage Google Adwords Campaigns to improve Return on Investment and generate reports
• Develop performance metrics to provide recommendations and continually revise campaign strategy
• Understand data and arrive at decisions based on Web Analytics data and generate reports
• Integrate SEM campaigns, including both Paid Search (Pay-Per-Click), Search Engine Optimization (SEO), Social Media and other paid / non-paid mediums
• Manage Search Engine Optimization for a few products and generate reports
• Engage in all facets of search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting