Digital Marketing Manager

Key responsibilities

Strategy and planning

Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.

Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.

Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.

Team leadership and management

Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.

Provide guidance and support to team members, fostering a collaborative and high-performance work environment.

Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.

Campaign execution and optimization

Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.

Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.

Conduct A / B testing and other experiments to optimize landing pages, user funnels, and other conversion points.

Budget and performance analysis

Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).

Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).

Develop dashboards and reports to communicate performance and progress to senior stakeholders.

Cross-functional collaboration

Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.

Provide strategic guidance and support to leadership on digital marketing trends and opportunities.

Market and trend analysis

Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.

Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.

Essential qualifications and skills

Experience

6+ years of digital marketing experience :

With a proven track record of managing successful digital marketing campaigns.

Leadership experience :

Demonstrated ability to lead and manage a team of marketing professionals.

Experience in relevant industry :

Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.

Technical skills

Expertise across digital channels :

In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.

Analytics and reporting tools :

Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.

Technical knowledge :

Familiarity with web technology, including basic HTML / CSS and content management systems (CMS).

Certifications (optional) :

Certifications in Google Ads, Google Analytics, or HubSpot are a plus.

Soft skills

Strategic thinking :

Ability to develop long-term vision and plans aligned with business growth.

Analytical mindset :

Aptitude for interpreting complex data and deriving actionable insights.

Excellent communication :

Strong verbal and written communication skills to present strategies and reports to stakeholders.

Leadership and mentorship :

Ability to motivate, guide, and develop team members.

Adaptability :

Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed