Screen Magic - Manager - Marketing Operations

Location : Pune (Work from Office).

Office Timings : 12 pm to 9 pm.

Key Responsibilities : .

Marketing Automation & Campaign Execution :

• Own and manage marketing automation workflows in HubSpot.
• Set up and optimise email campaigns, landing pages, and lead flows.
• Improve lead-nurturing workflows, segmentation, and personalisation strategies.

Lead Management & CRM Integration : .

• Manage lead scoring, data hygiene, and CRM integrations between HubSpot & Salesforce.
• Work closely with sales to optimise lead handoff and improve MQL to SQL conversion rates.

Data & Analytics : .

• Track marketing performance metrics (CTR, conversion rates, CAC, etc.
• Build and maintain dashboards & reports in Power BI, Google Analytics, and HubSpot.
• Implement A / B testing to improve email, landing page, and ad performance.

Marketing Technology & Process Optimization : .

• Ensure Google Tag Manager, tracking pixels, and analytics scripts are correctly implemented.
• Optimize marketing processes for efficiency and scalability.
• Assist in basic JavaScript or scripting tasks to support automation and tracking.

Collaboration & Sales Alignment : .

• Work with demand generation, content, and sales teams to align marketing initiatives.
• Support budget tracking and forecasting for marketing programs.

Key Result Areas (KRAs) & Metrics : .

• Marketing Automation Efficiency : Reduce manual effort in campaign execution by XX%.
• Lead Management : Increase MQL to SQL conversion rate by XX%.
• Campaign Performance : Improve email CTR, landing page conversions, and ad engagement rates.
• Data Accuracy & CRM Integration : Maintain 95%+ data hygiene in CRM & marketing systems.
• Marketing Attribution : Improve multi-touch attribution accuracy to better track ROI.

Requirements :

Essential Requirements :

• 3-6 years of experience in marketing operations, demand generation, or B2B SaaS marketing.
• Hands-on experience with HubSpot (marketing automation).
• Familiarity with Salesforce (CRM) - expertise is not required, but experience working with it is beneficial.
• Strong expertise in email marketing, lead scoring, and segmentation.
• Data analysis & reporting experience with Google Analytics, HubSpot, and Power BI.
• Excel expertise, including handling large datasets, pivot tables, and formulas.
• Experience with campaign performance tracking & optimization.

(ref : iimjobs.com)