Talent.com
This job offer is not available in your country.
Senior Demand Generation Manager

Senior Demand Generation Manager

Basis Vectors CapitalNagpur, Maharashtra, India
1 day ago
Job description

Senior Manager, B2B Demand Generation

Overview

We're looking for a hands-on, data-driven B2B demand generation leader who knows how to build pipeline without a big budget. As Senior Manager, B2B Demand Generation, you'll support multiple B2B SaaS portfolio companies under a shared marketing model—developing and executing full-funnel demand programs that convert into booked Discovery meetings and qualified opportunities.

Your focus is 70% outbound, 30% inbound. You'll orchestrate multichannel outbound campaigns, partner closely with BDRs and sales teams, and build content-driven inbound motions that nurture awareness and intent. Account-Based Marketing (ABM) is a central part of your toolkit—aligning outbound and content strategies around high-priority accounts and buying committees.

This is not a digital marketing or brand role. It's for someone who loves the mechanics of pipeline creation—prospecting strategy, targeting, messaging, campaign optimization, and measurement. You'll work directly with fractional CMOs, marketing ops, and portfolio company leaders to drive execution across industries, audiences, and buying cycles.

Responsibilities

  • Build and execute integrated outbound programs that generate meetings and qualified pipeline across multiple portfolio companies.
  • Partner with BDRs to develop and optimize messaging, cadence strategy, and targeting across email, , and phone.
  • Develop and run account-based campaigns targeting high-value accounts with personalized content, outreach, and engagement strategies.
  • Create content-driven inbound and outbound programs that attract, educate, and convert target buyers.
  • Design test-and-learn experiments to improve conversion rates at each funnel stage.
  • Track and analyze campaign performance to identify trends and opportunities for optimization.
  • Collaborate with marketing operations to ensure clean data, accurate attribution, and consistent reporting across CRM and automation tools.
  • Build scalable campaign frameworks that can be reused across portfolio companies with different ICPs and value propositions.
  • Coordinate outbound and inbound motions to create a unified demand strategy for each company.
  • Document playbooks, processes, and learnings to improve repeatability and efficiency.

Requirements

  • 6–9 years of experience in B2B demand generation, preferably within SaaS or technology companies.
  • Proven success driving outbound pipeline through multichannel campaigns (email, , phone, content-driven outreach).
  • Demonstrated experience developing and executing ABM programs that target and engage specific accounts and buying groups.
  • Experience working in resource-constrained environments where creativity and prioritization matter more than budget.
  • Strong understanding of lead flow, funnel stages, and campaign attribution.
  • Familiarity with tools like HubSpot, Zoho CRM, Apollo, Reply.io, Warmly.ai, or similar.
  • Strong analytical mindset—able to track, interpret, and act on performance data.
  • Excellent written communication skills, especially for outbound messaging and sales enablement.
  • Comfortable managing multiple projects simultaneously across different portfolio companies.
  • Bonus : Experience working with U.S.-based tech companies.
  • Attributes

  • Scrappy and resourceful. You find ways to win without large budgets or big teams.
  • Execution-focused. You move fast, test constantly, and care more about results than polish.
  • Strategic doer. You can think through the "why" behind campaigns while owning the "how."
  • Data-minded. You use numbers to drive decisions, not justify them after the fact.
  • Collaborative. You work well with fractional CMOs, BDRs, and sales teams to keep marketing aligned to revenue.
  • Adaptive. You can switch contexts quickly from one industry, buyer persona, or go-to-market motion to another.
  • Metrics for Success

  • Volume and quality of booked Discovery meetings generated from outbound and inbound campaigns.
  • MQL-to-SQL and SQL-to-Opportunity conversion rates across assigned portfolio companies.
  • Performance and engagement within target accounts through ABM programs.
  • Campaign ROI measured by pipeline created versus spend.
  • Engagement metrics across outbound sequences (open, reply, positive response rates).
  • Improvement in funnel efficiency and conversion over time.
  • Consistency of campaign execution across companies, channels, and ICPs.
  • Create a job alert for this search

    Manager Demand Generation • Nagpur, Maharashtra, India

    Related jobs
    • Promoted
    Demand Generation Manager

    Demand Generation Manager

    ComplianceQuestIndia, India
    Join the team that's transforming compliance and quality for the modern enterprise.You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaign...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Demand Planner

    Senior Demand Planner

    Apna MartIndia
    Demand Planning • Own and run the weekly demand planning cycle while monitoring and improving forecast accuracy.Collaborate with Growth & Category teams to incorporate business drivers into demand ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Sales Manager

    Senior Sales Manager

    Cyient SemiconductorsIndia
    We’re hiring a " Semiconductor Sales - Key Account or Business Development Manager".This role is ideal for professionals with a strong track record in. ASIC / SoC / IC services or product sales.Key High...Show moreLast updated: 3 days ago
    • Promoted
    (Urgent) Senior Category Manager

    (Urgent) Senior Category Manager

    Urban CompanyIndia
    Senior Category Manager - Central / City | Urban Company.About the Company Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book s...Show moreLast updated: 17 days ago
    • Promoted
    Head of Demand Generation

    Head of Demand Generation

    QuantzigIndia
    We are looking for an experienced and strategic.Head of Sales Demand Generation.This role partners closely with sales leadership and marketing teams to align demand efforts with sales targets, opti...Show moreLast updated: 3 days ago
    • Promoted
    Senior Demand Planner

    Senior Demand Planner

    Nextracker Inc.India
    Planner position will be based in Hyderabad, India.This role revolves around S&OP activities and requires frequent collaboration with multiple stakeholders such as Sourcing, Planning, Logistics, Pr...Show moreLast updated: 3 days ago
    • Promoted
    Senior Engineer

    Senior Engineer

    Flash Electronics (I) Private Limited. ChakanIndia
    Position : Engineer / Sr Engineer.Qualification : Diploma in Electronics / Industrial Electronics / BE Electrical / Mechanical. Break Down and Preventive Maintenance.Experience on PLC logic electrical pan...Show moreLast updated: 25 days ago
    • Promoted
    COMPLIANCEQUEST - Demand Generation Manager

    COMPLIANCEQUEST - Demand Generation Manager

    COMPLIANCEQUEST INDIA PRIVATE LIMITEDRemote, India
    Remote
    Join the team that's transforming compliance and quality for the modern enterprise.ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Generator Specialist

    Lead Generator Specialist

    Auscomp Computers Pty LtdIndia
    Australian-owned and operated distributor and technology integrator.Auscomp operates nationally from warehouses in.Brisbane and Sydney , supporting the local channel and dealing exclusively with tr...Show moreLast updated: 3 days ago
    • Promoted
    Lead / Senior Manager Controls SME

    Lead / Senior Manager Controls SME

    BDx Data CentersIndia
    Lead / Senior Manager Controls SME.BDx is Asia’s fastest-growing data center platform, delivering colocation, build-to-suit, managed services, and interconnection solutions for hyperscalers, large ...Show moreLast updated: 3 days ago
    • Promoted
    Manager / Senior Manager - GCP

    Manager / Senior Manager - GCP

    Tiger Analyticsnagpur, maharashtra, in
    Tiger Analytics is a global leader in data and analytics services, helping organizations solve.We are looking for a Manager / Senior Manager with a. GCP to join our Business Development team.In this r...Show moreLast updated: 3 days ago
    • Promoted
    Senior Manager

    Senior Manager

    Welspun New Energy Ltd.India
    Key Responsibilities : Mechanical Erection : Wind Turbine Assembly : .Lead and supervise the assembly of mechanical components of wind turbines, including nacelles, rotors, hubs, and drivetrain systems...Show moreLast updated: 14 days ago
    • Promoted
    Senior Sales Manager

    Senior Sales Manager

    CAPE ELECTRIC PVT LIMITEDIndia
    The Senior Sales Manager will be responsible for driving sales growth, developing new markets, managing key client relationships, and leading the sales team. The role requires a strong understanding...Show moreLast updated: 17 days ago
    • Promoted
    Senior Business Development Manager (AI & GPU)

    Senior Business Development Manager (AI & GPU)

    ConfidentialIndia
    WHAT YOU DO AT AMD CHANGES EVERYTHING.At AMD, our mission is to build great products that accelerate next-generation computing experiences-from AI and data centers, to PCs,.Grounded in a culture of...Show moreLast updated: 28 days ago
    • Promoted
    Senior Sales Manager,Feed Enzymes

    Senior Sales Manager,Feed Enzymes

    GenScriptnagpur, maharashtra, in
    Founded in 2013, Bestzyme is driven to harness the power of biotechnology to accelerate sustainable and efficient solutions for biofuel, food & beverage, distilling, starch, household care, textile...Show moreLast updated: 17 days ago
    • Promoted
    Senior Manager - Sales

    Senior Manager - Sales

    Pace Digitek LimitedIndia
    Role Overview : We are seeking an accomplished Sales & Business Development Leader with a proven track record in Solar and Battery Energy Storage Systems (BESS) EPC projects.The ideal candidate will...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    Senior GM

    Senior GM

    Schneider ElectricIndia
    We are currently seeking a Senior GM - Warehouse to join our Manufacturing units.Reporting to Plant Head, you will be focusing on. Warehouse and Logistics areas in Supply Chain function at plant.The...Show moreLast updated: less than 1 hour ago
    • Promoted
    Aftermarket Sales Manager-Steam Turbine-JIS115373

    Aftermarket Sales Manager-Steam Turbine-JIS115373

    KHIAR CONTRACTING COMPANYnagpur, maharashtra, in
    We are currently hiring for the position of.Aftermarket Sales Manager – Steam Turbine.This role focuses on leading and growing the aftermarket business for steam turbines.Drive sales growth through...Show moreLast updated: 3 days ago
    • Promoted
    Senior Sales Engineer

    Senior Sales Engineer

    Nirmal Industrial Controls Pvt LtdIndia
    Nirmal – where innovation meets expertise.Since our inception in 1973, Nirmal has been at the forefront of Self-Actuated Pressure Control Valves and Allied Process Control Systems.Our name stands f...Show moreLast updated: 30+ days ago
    Senior Manager Sales

    Senior Manager Sales

    KC Overseas EducationNagpur, MH, IN
    Looking for a Workplace That Inspires You? Welcome to KC Overseas!.At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact.As a thriving Mult...Show moreLast updated: 18 days ago