Senior Demand Generation Manager

Senior Manager, B2B Demand Generation

Overview

We're looking for a hands-on, data-driven B2B demand generation leader who knows how to build pipeline without a big budget. As Senior Manager, B2B Demand Generation, you'll support multiple B2B SaaS portfolio companies under a shared marketing model—developing and executing full-funnel demand programs that convert into booked Discovery meetings and qualified opportunities.

Your focus is 70% outbound, 30% inbound. You'll orchestrate multichannel outbound campaigns, partner closely with BDRs and sales teams, and build content-driven inbound motions that nurture awareness and intent. Account-Based Marketing (ABM) is a central part of your toolkit—aligning outbound and content strategies around high-priority accounts and buying committees.

This is not a digital marketing or brand role. It's for someone who loves the mechanics of pipeline creation—prospecting strategy, targeting, messaging, campaign optimization, and measurement. You'll work directly with fractional CMOs, marketing ops, and portfolio company leaders to drive execution across industries, audiences, and buying cycles.

Responsibilities

• Build and execute integrated outbound programs that generate meetings and qualified pipeline across multiple portfolio companies.
• Partner with BDRs to develop and optimize messaging, cadence strategy, and targeting across email, , and phone.
• Develop and run account-based campaigns targeting high-value accounts with personalized content, outreach, and engagement strategies.
• Create content-driven inbound and outbound programs that attract, educate, and convert target buyers.
• Design test-and-learn experiments to improve conversion rates at each funnel stage.
• Track and analyze campaign performance to identify trends and opportunities for optimization.
• Collaborate with marketing operations to ensure clean data, accurate attribution, and consistent reporting across CRM and automation tools.
• Build scalable campaign frameworks that can be reused across portfolio companies with different ICPs and value propositions.
• Coordinate outbound and inbound motions to create a unified demand strategy for each company.
• Document playbooks, processes, and learnings to improve repeatability and efficiency.

Requirements

Attributes

Metrics for Success