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Customer Experience Analyst

Customer Experience Analyst

Royal Enfieldgurugram, India
5 hours ago
Job description

Job Requirements

Job Purpose :

Consumer and market insights (CMI) as a function is responsible for all kinds of customer research (qualitative and quantitative) and data analytics as well as market insights (sales funnel) work - supporting internal stakeholders across functions and enabling them with data backed direction and to make strategic short-long term decisions.

The incumbent will act as a skilled Business Analyst partner to join our team responsible for leveraging complex data sources to inform business decisions and drive premium product strategy. The ideal candidate will have a strong analytical background, experience working with large datasets, excellent communication skills, and expertise in creating interactive dashboards and data modeling.

Position Overview : Location : Gurgaon

Position Title : Customer Experience Analyst

Reports to : Lead - Customer Experience

Function : Brand

What you’ll do :
  • Analytics
  • Complete ownership and accountability of brand & sales funnel data- analyze data for RE and competition (internal + external sources) including consolidation & aggregation.
  • Conduct in-depth analyses to inform business decisions and develop actionable recommendations.
  • Design and develop interactive dashboards using Power BI / Tableau to visualize key metrics and trends. Certification in data visualization / analytical tools will be prioritized.
  • Develop data models (Marketing and Media Mix, Time series etc.) to support business analytics and reporting needs - Predictive analytics using sales / service / brand funnel fusion.
  • Proven experience manipulating and extracting insights from large, dis-jointed datasets.
  • Ability to collaborate with cross-functional teams (Inside & outside Org.) to drive results
  • Programming knowledge is using and deploying : - SQL / SAS / R / Python will be an added advantage
  • Customer research
  • Comfort in supporting primary / secondary research projects grounds up and executing - Research design, Questionnaire / Discussion guide design, sample plan, execution, report preparation and presentation
  • Quick research execution using new age tools and online platforms to drive efficiency and effectiveness
  • Continuously build knowledge base of auto / 2W industry and track key consumer and market trends to develop market foresight & understanding Cater to ad hoc business questions emanating from the brand strategy team to aid their decision making
  • Stakeholder management
  • Liaising with internal cross-functional teams for data sourcing and analysis on time & in full
  • What you'll bring : Experience :

    • 5+ years of relevant experience (Min 2+ years experience with agencies or CMI team)
    • Proficiency in MS excel and power point (Knowledge of Power BI will be plus)
    • An individual who has experience in working with large data sets & data sources
    • Comfortable in working with tight timelines & multiple stakeholders
    • Good communication and interpersonal skills
    • Excel, power point, data representation and visualization tools like Power BI
    • Good understanding of research methodologies (qualitative and quantitative)
    • Strong analytical, planning and multi-tasking skills
    • Qualification :

    • Bachelor’s degree- (Full Time) - Any specialization
    • Post Graduation / Masters in Business Administration (Full Time) - Analytics
    • Ready to Join Us?

      Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”

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    Customer Experience Analyst • gurugram, India

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