Job Requirements
Job Purpose :
Consumer and market insights (CMI) as a function is responsible for all kinds of customer research (qualitative and quantitative) and data analytics as well as market insights (sales funnel) work - supporting internal stakeholders across functions and enabling them with data backed direction and to make strategic short-long term decisions.
The incumbent will act as a skilled Business Analyst partner to join our team responsible for leveraging complex data sources to inform business decisions and drive premium product strategy. The ideal candidate will have a strong analytical background, experience working with large datasets, excellent communication skills, and expertise in creating interactive dashboards and data modeling.
Position Overview : Location : Gurgaon
Position Title : Customer Experience Analyst
Reports to : Lead - Customer Experience
Function : Brand
What you’ll do :
AnalyticsComplete ownership and accountability of brand & sales funnel data- analyze data for RE and competition (internal + external sources) including consolidation & aggregation.Conduct in-depth analyses to inform business decisions and develop actionable recommendations.Design and develop interactive dashboards using Power BI / Tableau to visualize key metrics and trends. Certification in data visualization / analytical tools will be prioritized.Develop data models (Marketing and Media Mix, Time series etc.) to support business analytics and reporting needs - Predictive analytics using sales / service / brand funnel fusion.Proven experience manipulating and extracting insights from large, dis-jointed datasets.Ability to collaborate with cross-functional teams (Inside & outside Org.) to drive resultsProgramming knowledge is using and deploying : - SQL / SAS / R / Python will be an added advantageCustomer researchComfort in supporting primary / secondary research projects grounds up and executing - Research design, Questionnaire / Discussion guide design, sample plan, execution, report preparation and presentationQuick research execution using new age tools and online platforms to drive efficiency and effectivenessContinuously build knowledge base of auto / 2W industry and track key consumer and market trends to develop market foresight & understanding Cater to ad hoc business questions emanating from the brand strategy team to aid their decision makingStakeholder managementLiaising with internal cross-functional teams for data sourcing and analysis on time & in fullWhat you'll bring : Experience :
- 5+ years of relevant experience (Min 2+ years experience with agencies or CMI team)
- Proficiency in MS excel and power point (Knowledge of Power BI will be plus)
- An individual who has experience in working with large data sets & data sources
- Comfortable in working with tight timelines & multiple stakeholders
- Good communication and interpersonal skills
- Excel, power point, data representation and visualization tools like Power BI
- Good understanding of research methodologies (qualitative and quantitative)
- Strong analytical, planning and multi-tasking skills
Qualification :
- Bachelor’s degree- (Full Time) - Any specialization
- Post Graduation / Masters in Business Administration (Full Time) - Analytics
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