Web & E-Commerce Operations Manager Job Requirements

Job Title : Web & E-Commerce Operations Manager

Location : Mittal Tower, Nariman Point, Mumbai

Working Hours : 10 : 00 AM to 6 : 00 PM (Candidate must be available for coordination after hours, as the headquarters are in the US.)

Company : Ruchi New York – Fine Luxury Jewelry

Website : www.ruchinewyork.com

Company Overview Ruchi New York is an internationally recognized fine jewelry brand known for its refined craftsmanship, luxury design aesthetic, and global clientele. As part of our expansion, we are building a dedicated digital, e-commerce, and marketing team in Mumbai to support our growing online business and brand operations.

Role Overview We are seeking a highly skilled Web & E-Commerce Operations Manager to oversee Shopify management, product uploads, CRM, Klaviyo flows, analytics, digital reporting, and backend website maintenance. The ideal candidate should have strong experience in luxury e-commerce, data-driven decision-making, and digital platform management.

Key Responsibilities

Website & Shopify Management Upload new products monthly, including :

Creating complete Shopify product listings

Writing SEO-optimized product descriptions and specifications

Adding all necessary meta-tags

Organizing products under correct collections

Uploading lifestyle and product images in proper sequence

Adding SKUs, availability, and ensuring listings are live across all sales channels, including Instagram

Manage Instagram product tagging and accuracy

Perform monthly full-catalog Shopify inventory and pricing updates (including archived and drafted products)

Update gemstone and diamond specifications across all relevant listings

CRM & Client Data Management

Upload new customer data into the CRM master list

Assign clients to the correct segments and lists (location, interest, event, etc.)

Apply detailed tags for precision retargeting

Maintain detailed customer profiles (birthdays, anniversaries, preferences)

Manage and update the Google Business Listing

Platform Proficiency

Must have strong working proficiency with :

Google Ads, Google Analytics, Google Pixel

Meta platforms

Shopify

CRM / Klaviyo

Klaviyo Flow Management

Maintain and update automated Klaviyo flows regularly

Review flow performance analytics (delivery, open, click, conversion metrics)

Ensure all flows are correctly triggering and error-free

Implement improvements based on performance insights and best practices

Update flows based on new product launches, promotions, and seasonal campaigns

SEO & Landing Pages

Build SEO-driven landing pages using brand-aligned templates

Implement provided SEO copy

Apply correct H1, H2, and structural tagging

Develop geo-targeted landing pages with curated product assortments

Analytics & Reporting Daily Reporting :

Website traffic, interactions, and on-site behavior

Daily product-level interactions (views, clicks, engagement patterns)

Weekly Reporting :

Media spend across paid channels

Klaviyo performance (deliverability, open / click rates, engagement insights)

Behavioral Insights :

Weekly reports on client navigation patterns :

Collection views

Product views

Multi-product browsing

General navigation paths

Monthly Reporting :

Comprehensive newsletter performance report including :

Open, click, bounce, and conversion rates

Click-through breakdown (who clicked, what they clicked, frequency)

Benchmarking across all newsletters for the month

Mobile Website & UX Maintain and enhance the mobile website for a streamlined, intuitive, luxury-aligned user experience

Content Uploads & Blog Maintenance

Upload and accurately tag “The Edit” and “Press” blog graphics

Ensure proper categorization and consistency

HTML & Backend Maintenance

Update and maintain website HTML and backend code

Support ongoing website improvements and optimizations

Compensation & Benefits

Compensation will be aligned with Mumbai market standards for senior e-commerce operations roles in luxury and D2C sectors. A precise benchmark can be provided based on experience.