Project Marketing Lead

As the Marketing Manager, you will be leading the client based project marketing. You will lead a dedicated team of content writers and designers responsible for the success of a portfolio of hackathons and innovation challenges. This is a hands-on managerial role that requires a blend of strategic campaigns designing, planning, flawless execution, and team mentorship. You will be the go-to expert for ensuring that every project you own hits its registration, engagement, and awareness goals.

What You'll Do

• Campaign Strategy & Ownership : Develop and own the end-to-end marketing strategy

for assigned projects. Define the target audience, craft compelling messaging, and

determine the optimal channel mix to drive registrations and engagement.

campaigns across various channels, including :

platforms like Google Ads, LinkedIn, and other social media.

mailers, and newsletters, utilizing segmentation and A / B testing to maximize

effectiveness.

for each project to build hype and engage the community.

Assign projects, set clear performance goals (KPIs), provide regular feedback, and foster

their professional growth.

Program Managers. Work in lockstep with them to understand project goals, client

expectations, and timelines, ensuring marketing efforts are perfectly aligned with project

milestones.

Track, analyze, and report on key campaign metrics (e.G., Cost Per Registration,

Click-Through Rate, Conversion Rate, Channel Performance) to stakeholders, using

insights to optimize current and future campaigns.

projects, ensuring maximum ROI and efficient use of resources.

You Should Have

strong focus on campaign management and user acquisition.

advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), email marketing platforms

(e.G., Mailchimp, SendGrid), and social media marketing.

junior marketers is essential. You should be passionate about developing talent.

pull out actionable insights, and use tools like Google Analytics to measure performance.

deadlines simultaneously without sacrificing quality. You thrive in a fast-paced,

project-based environment.

the ability to effectively manage expectations with internal stakeholders.

tech / Ed-Tech / HR-Tech space is a significant advantage.