Leading the entire SEO initiatives and strategies for SocialPilot.
The primary goal for this position is to maximize organic search traffic for our website by improving the SERP rank of relevant keywords
Developing & executing SocialPilots SEO strategy & building roadmaps to drive sustainable organic growth
Owning the process creation & deliverables, including (but not limited to) : Keyword Research & Structuring, On-Page & Off-Page Content Optimizations, Technical Audits, Backlinking, etc.
Creating meaningful reports in collaboration with the marketing operations team, to accurately measure the impact of SEO activities against defined OKRs
Must think outside the box for the backlinking initiatives and be creative in it.
Managing effective communication with leadership on progress to ensure the best possible strategy is being implemented to hit KPIs
Working closely with the content team to help define the content strategy / calendar based on identified SEO opportunities
Working closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefits
Required to stay on top of SEO trends, algorithm updates and changes to the search landscape, to drive continued innovations and implementation of SEO best practices and strategies.
Building a strong team of self-motivated SEO experts to help scale our organic efforts.
What are you like :
7+years' experience working specifically in SEO
Should NOT live in just an Ahrefs or SEO tool, but understand the business objective and goal.
Having a good understanding of user intent and its alignment with content quality.
Experience in planning, implementing and reporting a revenue-led SEO strategy (SaaS experience is an added advantage)
Experience working with a content team in an SEO capacity - ideally in a high-growth company, focused on creating and implementing content strategies
Proficient in using tools, including (not limited to) Google Analytics, Google Search Console, Google Tag Manager, Ahrefs / Semrush, and Hubspot (or other marketing automation tools).
Solid understanding of marketing fundamentals to consistently identify & run experiments on improving conversion rates across different parts of the funnel
Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and manage complex projects
(ref : iimjobs.com)
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Seo • Ahmedabad, India
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