Title : SEO Manager
Leading the entire SEO initiatives and strategies for SocialPilot.
- The primary goal for this position is to maximize organic search traffic for our website by improving the SERP rank of relevant keywords
- Developing & executing SocialPilots SEO strategy & building roadmaps to drive sustainable organic growth
Owning the process creation & deliverables, including (but not limited to) :
Keyword Research & Structuring, On-Page & Off-Page Content Optimizations, Technical Audits, Backlinking, etc.Creating meaningful reports in collaboration with the marketing operations team, to accurately measure the impact of SEO activities against defined OKRsMust think outside the box for the backlinking initiatives and be creative in it.Managing effective communication with leadership on progress to ensure the best possible strategy is being implemented to hit KPIsWorking closely with the content team to help define the content strategy / calendar based on identified SEO opportunitiesWorking closely with the web development team to ensure the implementation of tech SEO best practices and maintain an ideal site architecture for maximum SEO benefitsRequired to stay on top of SEO trends, algorithm updates and changes to the search landscape, to drive continued innovations and implementation of SEO best practices and strategies.Building a strong team of self-motivated SEO experts to help scale our organic efforts.(ref : iimjobs.com)